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Reppro gets top marks as WACE’s India communications partner
MUMBAI: It’s a match made in academia and advertising. The Western Australian Certificate of Education (WACE) has picked The Reppro as its official communications partner in India, a strategic alliance that blends international curriculum with local storytelling flair. The Reppro, an emerging force in strategic communications and public relations, will now handle public relations, social media, and performance marketing for WACE, the globally respected senior secondary qualification developed by the Government of Western Australia’s School Curriculum and Standards Authority.
The move comes as WACE expands its footprint into India, becoming the first international government curriculum to offer a full K–12 academic framework to Indian students. With recognition in over 16 countries including Japan, Singapore, China, and Malaysia and Grade XII equivalence granted by India’s Association of Indian Universities (AIU) WACE is now targeting Indian schools and learners seeking global-standard education with local relevance.
The Reppro founder Amit Gupta said, “We’re proud to partner with WACE at this pivotal moment in India’s education evolution. WACE’s globally respected curriculum, combined with its structured academic rigor and WASSA learning record, offers Indian students a credible and future-ready pathway.”
WACE echoed the sentiment, noting that this partnership marks a new chapter in its India journey. “With The Reppro’s deep understanding of the education space and its integrated approach to communication, we’re confident of deepening our engagement with students, schools, and education leaders across the country,” a WACE spokesperson said.
As Indian parents and students increasingly seek internationally recognised pathways, the WACE–Reppro partnership is expected to spark fresh interest in academic alternatives. With a communications playbook packed with PR, performance marketing, and social storytelling, The Reppro will build awareness, drive adoption, and help WACE speak the language of India’s education aspirations.
In an education market where curriculum choices often feel like a final exam, WACE just got the right coaching partner.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
