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RepIndia wins digital mandate for Videocon consumer electronics
NEW DELHI: Digital agency RepIndia has won the digital mandate for Videocon India’s consumer electronics & home appliances business.
Following a multi-agency pitch, Videocon chose RepIndia as their digital agency on record. RepIndia team will work towards developing strategic communication agenda and amplifying the Videocon’s digital presence across the available channels.
Videocon head of brand & digital marketing Shikher Gupta said, “We understand the changing demands and gaining importance of social media in order to connect with our new age consumers. We are extremely happy to announce Videocon’s association with RepIndia, which will help us in magnifying our online presence across digital platforms. The team is young and full of new ideas. We look forward to work with them.”
RepIndia CEO Ayesha Chenoy added, “It is a really exciting phase for us as we continue to earn the trust of the very best brands like Videocon.”
RepIndia managing director Ishaan Ahuja said, “We’re pleased to partner with Videocon and look forward to putting them on the digital map of India. It is highly rewarding to work with brands that understand that digital isn’t niche anymore.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
