MAM
RepIndia names Archit Chenoy its new CEO
NEW DELHI: Integrated digital agency RepIndia had tapped Archit Chenoy as its new CEO. He is currently serving as the MD and will take over the new role on 4 January 2021. Prior to RepIndia, Archit has been associated in key, strategic roles in organisations such as GTI, Capital India Advisors, Ernst & Young and Standard Chartered Bank.
For the last 7 years, he has played a crucial role in building RepIndia across geographies in Delhi and Mumbai. In his new role, Archit will be entrusted with a different set of responsibilities, taking the reins from Ayesha Chenoy, who founded the company in 2013, to build an institution that strives to add value to people's lives.
Hailing from an investment analyst background, Archit has proven his ability to take the firm a notch higher, through his tenure at RepIndia.
RepIndia founder Ayesha Chenoy said, “I never handed over the reins, for Archit took them in his gentle capable hands, with the grace that is so telling of a great leader. Archit has steered us through 2020, and I will continue to work together with him through all the storms we face together, with a team that is more family than colleagues.”
Archit Chenoy said, “It is my greatest honour to step into this role. We have meticulously built, brick by brick, the greatest culture here at RepIndia with the broadest capabilities — enabling us to grow steadily but with stability. Building further on our success is a challenge I frankly look forward to. I am passionate about placing our clients and our people at the centre of everything we do and continue to drive RepIndia’s momentum. The bar set by Ayesha is high no doubt, and filling her shoes will be no easy feat, yet it is one I accept with confidence, determination and ambition and I cannot thank her and our team enough for the faith they have placed in me.”
Archit joined as a MD for RepIndia in 2013 and since then he has been dynamic in accelerating the revolution of the company to focus on digital cloud and the immense growth of the company’s direct business. He has been an integral part of award-winning work for marquee brands such as Adani Group, Viacom18, Tata Trusts, JSW Group, Canon and Galderma, amongst others. Under his leadership, RepIndia has grown exponentially and continues to expand in spite of the business year we’ve together witnessed in 2020.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
