MAM
‘RentoMojo Upgrade’ is the Best Possible Way to Own a Smartphone
MUMBAI: RentoMojo, a pioneer in lifestyle subscription and consumer leasing business, introduces an industry-first mobile upgrade feature, enabling users to change their smartphones every 12 months, at 60% of market value. The cost associated with purchasing a branded phone largely impedes people from trying new models before 18 or 24 months of use, making RentoMojo’s upgrade feature, the best possible way to own a smartphone in India today.
Customers can select the latest smartphones from Apple, Samsung, OnePlus, Google, Redmi, Vivo, Oppo, Nokia and Honor, from RentoMojo’s catalogue and acquire it on lease for 12 or 18 months, by paying their rental monthly instalments (RMI). The total RMI paid for 12 months, equals about 60% of the price of the phone, post which the user has the option of returning the device to obtain the latest one in the market. Through this facility, users spend significantly less than an outright purchase, or through EMI’s, with additional benefits such as 100% data security and maintenance, among others. It also enables users to be up-to-date with devices and technology, and clearly demonstrates the advantages of subscription, over purchase.
Speaking on the occasion, Geetansh Bamania, Founder & CEO, RentoMojo, said, “The sales of smartphones will continue to rise as it is no longer a lifestyle choice, but an essential, integrating a number of vital facilities, including banking, shopping, payments, booking, among others. People are hence unwilling to compromise on devices and latest technology, to ensure safety and hassle-free user experience. RentoMojo’s mobile upgrade proposition, makes this possible at about half the cost of traditional buying.”
“We have seen the sales of premium smartphones booming over the last three years and this year, a lot of people will be looking at changing their phones, making this the best time to launch RentoMojo’s upgrade feature” – he added.
According to the recent reports, the growth in sales of smartphones is expected to continue, despite the current economic stress, with the cumulative industry growth expected to reach double digits. The number of smartphone users in India is expected to reach 859 million by 2022, registering 84%. The average price of a premium smartphone in India is Rupees 35,000 and 40% of the users want to change their phones within 12 months of purchase.
Apart from mobiles, RentoMojo also offers household appliances, furniture, and electronic devices on lease for flexible tenures, beginning from 6 months onwards. The RMI payable on these products factor in the tenure, with lesser monthly pay-outs on longer tenures and vice versa. By creating an innovative financial option in the form of RMI, RentoMojo has made a mark for itself in the fintech lending space. It has also implemented advanced algorithms using Machine Learning, for risk assessment and optimum stock utilization.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
