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Renowned cinematographer Ravi K. Chandran joins Canon India as Cinema EOS ambassador
Mumbai: Building on its legacy of fuelling creativity and innovation, Canon India has announced the onboarding of acclaimed cinematographer and director, Ravi K. Chandran as a Canon Cinema EOS Ambassador. This initiative is part of Canon’s commitment to spread the culture of videography and nurture talent in the realm of filmmaking through its ambassador program. Chandran, a celebrated figure with an illustrious three-decade career spanning Hindi, Malayalam, and Tamil cinema, is known for his pivotal role in redefining Indian cinematography.
A beloved figure in Indian cinema, Chandran’s journey began in 1984 and quickly ascended after his breakthrough with the Malayalam film “Kilukkampetti.” His masterful work in “Virasat” earned him widespread acclaim, setting a high standard early in his career. Over the years, Chandran has garnered multiple reputed awards, including two Filmfare Awards and a Southern Filmfare Award. His international recognition peaked with a nomination for the prestigious Camerimage Golden Frog Award, marking him as the only Indian cinematographer to achieve this honour.
Canon India, assistant director, imaging communication business centre, Vishesh Magoo expressed his enthusiasm about Chandran’s inclusion, “We are thrilled to welcome Ravi K. Chandran to the Canon family! His exceptional talent and innovative spirit align perfectly with Canon’s mission to empower visual storytellers. At Canon India, we are not only committed to pioneering new technology but also forging new partnerships, so that together, we can spread the culture of filmmaking further and nurture a culture of creativity in India. With Chandran’s expertise coupled with our cutting-edge cinematography solutions, I am confident that India’s visual storytelling landscape will reach unprecedented heights, inspiring generations to come.”
Ravi K. Chandran expressed his excitement about the collaboration, stating, “Joining the Canon EOS Ambassador Program is an exciting moment for me. Canon’s continuous innovation has always intrigued me, pushing me to explore new possibilities in cinematography. With this collaboration, I not only look forward to infusing new energies amidst bright young minds of the world of cinema but I’m also all geared up to unlock new horizons that I have envisioned throughout my career. Together with Canon, I am eager to push the boundaries of filmmaking and pave the way for exciting advancements in the field.”
Chandran’s innovative approach is exemplified in iconic Bollywood films such as “Dil Chahta Hai,” “Yuva,” “Koi Mil Gaya,” “Paheli,” “Fanaa,” “Saawariya,” “Ghajini,” “Rab Ne Bana Di Jodi,” “My Name is Khan,” and “Agneepath” amongst others. In the South, he has significantly influenced visual storytelling with masterpieces such as “Minsaara Kanavu,” “Kandukondain Kandukondain,” “Citizen,” “Boys,” “Aayitha Ezhuthu,” and “Kannathil Muthamittal.”
The Canon EOS Ambassador Program brings together creative professionals and industry experts who are influential leaders in the photo and video community, both offline and online. They help the community by providing trusted product validation, assurance, and consultation, reaching a diverse audience across different genres, demographics, and languages. The program nurtures a community dedicated to advancing the art of visual storytelling.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
