MAM
Reminiscing the everyday joy: “It is extraordinary, how much we miss the ordinary”
Strange as the times may be, it has also given a lot of us a chance to pause and think, about the little everyday joys that get lost in the humdrum of the our daily lives. Bringing this to life, DLF Shopping Malls, the country’s largest physical market place, has released a new digital film tited “It is extraordinary, how much we miss the ordinary”. Executed by Weiden+Kennedy the film showcases the ordinary things that people took for granted, and are now missing as they adjust to the New Normal. The film delivers a powerful message about how it is important to appreciate the everyday joys we take for granted.
Shopping has been a part of every human culture and DLF Shopping Malls has been integral to our consumers everyday lives. Whether it’s about shopping from their favourite range of iconic brands to being in an environment that has been envisaged to be unique and experiential, DLF Shopping Malls have been providing unmatched experinces to its patrons so that they don’t have to look elsewhere. Today, the whole world has been touched by the pandemic and this is all set to change now. The film springs in the nostalgia and at the same time brings the ray of hope that the same moments will come back – same settings, newer experiences.
Speaking about the video, Ms. Pushpa Bector, Executive Director, DLF Shopping Malls said, “For DLF Shopping Malls, its all about creating unique experiences for our customers and we have truly missed them during the lockdown. We have made many radical yet effective changes in our approach, in order to go beyond an exceptional service, for an overall customer experience. Our customer engagement program, deeply embedded with consumer insights are iconic which differentiates us and gives people more reasons to visit us. We are working along with our partner brands and technology partners to ensure that when the mall re-opens, we welcome our customers back to the warm, friendly and safe environment and continue to drive memorable experiences. “
The narrative of the film is simple – It's important to appreciate the everyday joys we take for granted. And when things get better and back to normal, we at DLF Shopping Malls will be there – to bring you all these joys again.
The film brings back a sense of nostalgia by looking at the things people miss at the malls, the mall ambience, atrium view, the mall music, the elevators going up and down, the smell of the coffee, the menu and much more.
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Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
