Brands
Reliance Trends partners Kaumudi TV in Kerala for Onam campaign #GetThemTalking
MUMBAI: Taking innovation in advertising a notch higher, Vibrant Advertising has created a unique campaign for Reliance Trends in Kerala for this Onam season, partnering Reliance Trends and Kaumudi TV for the former’s Onam Campaign #GetThemTalking.
For the first time ever, a brand has bought an exclusive space on a channel for running its ad campaign. The Reliance Trend Onam campaign ad ‘Trends Break’ will be played 22 times per day on the channel; twice every half hour from 6 pm to 11:30 pm daily. Since it is a weeklong innovation, this whole week will be known as Trends Week on Kaumudi Channel.
The innovation is being tried for the first time in Kerala as no other brand has bought this sort of excusive space on television for advertising earlier.
The week-long campaign is being supported by a TVC, featuring national film award winning actress Keerthi Suresh. The campaign was launched on the channel on Sunday, 25 August and will run till 31 August.
The ad film is a colourful spectacle that has got the viewers talking about the amazing festive collection of Reliance Trends that has all the latest designs and materials fit for the festive season of Onam. Actress Keerthi Suresh can be seen flaunting a number of traditional attires with an urban touch fitting the festive mood of the season giving out the brand message of #GetThemTalking. The TVC is very bright and peppy and has interesting elements of a traditional Onam celebration setup merged with the modern trends of celebration and styling.
The campaign has been getting a good response from the audience and is getting coverage in regional media for its unique innovation.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
