Brands
Reliance Retail acquires Himalayan beauty brand Pahadi Local
Deal brings nature-led skincare brand into Reliance’s expanding beauty portfolio
MUMBAI: Reliance Retail Limited has acquired the beauty and wellness brand Pahadi Local, along with its business, from Pahadi Goodness Private Limited, further expanding its presence in India’s fast-growing natural skincare market.
The acquisition brings a Himalayan-inspired brand into Reliance Retail’s beauty portfolio, aligning with the company’s strategy of nurturing purpose-driven Indian brands with strong storytelling and loyal consumer communities.
Founded in 2018, Pahadi Local has built a reputation for skincare and wellness products rooted in traditional Himalayan ingredients and clean formulations. The brand draws on time-honoured extraction methods and locally sourced botanicals, offering products designed to support skin health while emphasising sustainability and transparency.
Commenting on the development, Reliance Retail Ventures Limited executive director Isha Ambani, said the brand’s ethos and authenticity make it a natural fit for the group’s growing beauty ecosystem.
“At Reliance Retail, we are focused on curating brands that combine authenticity with innovation and meaningful consumer relevance. Pahadi Local’s roots in Himalayan wellness traditions and its commitment to responsible sourcing make it a compelling addition to our beauty ecosystem,” she said.
Ambani added that Reliance plans to expand the brand through its omni-channel network and experiential retail platforms while preserving the purity and identity that define Pahadi Local.
A key highlight of the brand’s portfolio is Gutti Ka Tel, or apricot kernel oil, a traditional Himalayan ingredient that has gained popularity among skincare enthusiasts. The brand has also earned recognition for working closely with women-led self-help groups in Ladakh and Himachal Pradesh, supporting local livelihoods and community initiatives in healthcare, education and environmental conservation.
Following the acquisition, the founding team of Pahadi Local will continue to guide the brand’s creative direction and product development, ensuring continuity in its philosophy and consumer promise.
Reliance Retail plans to scale the brand by expanding its presence across physical retail formats, strengthening its digital commerce footprint and accelerating product innovation.
Reliance Retail Limited operates under Reliance Retail Ventures Limited, the holding company for retail businesses within the Reliance Industries group. Through its subsidiaries and affiliates, the company runs an integrated omni-channel network of 19,979 stores and digital platforms serving more than 378 million registered customers.
With the addition of Pahadi Local, Reliance Retail continues to sharpen its focus on high-potential Indian brands across beauty, wellness, fashion and lifestyle, particularly those rooted in authenticity, sustainability and strong community connections.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
