Brands
Reliance Retail acquires Himalayan beauty brand Pahadi Local
Deal brings nature-led skincare brand into Reliance’s expanding beauty portfolio
MUMBAI: Reliance Retail Limited has acquired the beauty and wellness brand Pahadi Local, along with its business, from Pahadi Goodness Private Limited, further expanding its presence in India’s fast-growing natural skincare market.
The acquisition brings a Himalayan-inspired brand into Reliance Retail’s beauty portfolio, aligning with the company’s strategy of nurturing purpose-driven Indian brands with strong storytelling and loyal consumer communities.
Founded in 2018, Pahadi Local has built a reputation for skincare and wellness products rooted in traditional Himalayan ingredients and clean formulations. The brand draws on time-honoured extraction methods and locally sourced botanicals, offering products designed to support skin health while emphasising sustainability and transparency.
Commenting on the development, Reliance Retail Ventures Limited executive director Isha Ambani, said the brand’s ethos and authenticity make it a natural fit for the group’s growing beauty ecosystem.
“At Reliance Retail, we are focused on curating brands that combine authenticity with innovation and meaningful consumer relevance. Pahadi Local’s roots in Himalayan wellness traditions and its commitment to responsible sourcing make it a compelling addition to our beauty ecosystem,” she said.
Ambani added that Reliance plans to expand the brand through its omni-channel network and experiential retail platforms while preserving the purity and identity that define Pahadi Local.
A key highlight of the brand’s portfolio is Gutti Ka Tel, or apricot kernel oil, a traditional Himalayan ingredient that has gained popularity among skincare enthusiasts. The brand has also earned recognition for working closely with women-led self-help groups in Ladakh and Himachal Pradesh, supporting local livelihoods and community initiatives in healthcare, education and environmental conservation.
Following the acquisition, the founding team of Pahadi Local will continue to guide the brand’s creative direction and product development, ensuring continuity in its philosophy and consumer promise.
Reliance Retail plans to scale the brand by expanding its presence across physical retail formats, strengthening its digital commerce footprint and accelerating product innovation.
Reliance Retail Limited operates under Reliance Retail Ventures Limited, the holding company for retail businesses within the Reliance Industries group. Through its subsidiaries and affiliates, the company runs an integrated omni-channel network of 19,979 stores and digital platforms serving more than 378 million registered customers.
With the addition of Pahadi Local, Reliance Retail continues to sharpen its focus on high-potential Indian brands across beauty, wellness, fashion and lifestyle, particularly those rooted in authenticity, sustainability and strong community connections.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
