MAM
Reliance plans to raise $6bn for consumer biz
MUMBAI: Reliance Industries Ltd has planned to raise about Rs 40,000 crore ($5.8 billion) in fresh debt for expansion of its consumer business, according to a Bloomberg report. The Mukesh Ambani-led company will raise funds through loans and bonds, mostly in the Indian currency.
The refining-to-retail conglomerate holds shareholder approval to raise as much as Rs 20,000 crore through non-convertible debentures. Because of the company’s new telecom venture along with its traditional petrochemical business total debt has tripled in the past five years.
A part of the company’s investment this year will go for the roll out of newly announce fibre-broadband services. It will invest on acquisitions, including the purchase of telecom assets from Anil Ambani’s Reliance Communications Ltd. The company has agreed to pay about Rs 173 billion to purchase spectrum, mobile-phone towers and fiber assets from Reliance Communications.
According to data by Bloomberg, the company has total borrowings of about 2.2 trillion rupees currently. More than half of this debt has to be repaid by 2022. “Reliance needs funds to refinance existing long-term debt or replace short-term debt with longer tenors, and to fund its announced acquisitions,” Somshankar Sinha, a Mumbai-based analyst at Jefferies India said as quoted by Bloomberg.
After tapping the rupee bond market four times already this year Unit Reliance Jio on Tuesday sought bids to raise Rs 1500 crore via three-year notes.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
