Ad Campaigns
Reliance Life launches new social media campaign
KOLKATA: Reliance Life Insurance Company (RLIC), part of Reliance Capital Limited, launched its new social media campaign ‘Do-Good’.
#DoGood campaign aims at recognizing and inspiring selfless acts of goodness by people across demographics, social strata and causes that impact society positively.
The new social media campaign was launched by Reliance Life Insurance chief executive officer Anup Rau. “We firmly believe that any selfless act of goodness – across demographics, causes and regions – needs to be encouraged. There is a genuine need to create a platform where each such act by individuals or groups can be shared with a larger audience and amplified to be recognized. Our ‘Do-Good’ campaign aims to provide such a platform for sharing and recognition” said Rau.
This is the third social media campaign unveiled by Reliance Life Insurance.
Earlier, the company has launched highly successful campaigns namely – ‘Boundaries for Books with Room to Read’ and #GreatestFan campaign with Sachin Tendulkar’s greatest fan, Sudhir Kumar Choudhary.
The #DoGood campaign has been initiated recently on all social platforms to create awareness and encourage people to take action in the ‘good’ direction.
The initial phase of the campaign has received encouraging response on Face book with over 2 lakh likes across its posts within a span of two weeks in the soft launch phase.
“The insurance industry leads by example in case of selfless act of goodwill. It is the only industry that prospers by protecting its customers and helping them in times of need. An insurance agent is that one person who wants you to protect what is valuable to you and help you plan for any eventuality. ‘Do Good’ therefore is our intent, our philosophy and our belief that we aim to spread through social media,” Rau further stated.
Reliance Life Insurance has also launched #DoGood initiative as an internal campaign within the organization so that this positive and constructive thought is well entrenched in the minds of its employees and agents and rolled out to our customers.
The company would also be building on this campaign by strengthening its presence across online and mobile platforms apart from holding various events that will enable to participate and get rewarded from the campaign.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
