Ad Campaigns
Reliance Jewels launches digital campaign for Diwali
MUMBAI: With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper.
In addition to discounts, Reliance Jewels is also celebrating the joy of ‘Jab Dil Chahe Diwali Moment’ with its latest digital campaign. The brand launched the new campaign to reach out to the existing as well as prospective consumer base to spread awareness about safe jewellery purchase scheme, thereby making jewellery shopping a pleasant experience.
Reliance Jewels CEO Sunil Nayak says, “The newly launched digital campaign will talk about Reliance Jewels’ special offers this festive season along with additional benefits such as complete rate protection, Full Return on Old Gold Exchange and Free Jewellery Insurance. We understand and value our customers and aim to bring only the best offers and benefits for them combined with superior quality, exquisite designs at our showrooms.”
With the entire country coming together during this season to share joyous moments and memories, the wide variety of traditional and contemporary fine jewellery designs at Reliance Jewels makes it a one-stop shop destination for festive shopping and gifting.
Reliance Jewels’ festive campaign advocates its relevance and existence in the customer’s entire life cycle and promises to be with them at every moment. Along with excellent offers the campaign also delivers on the value proposition to its customers.
Reliance Jewels is present in two different formats – Standalone Showrooms and Shop in Shop (SIS). Currently operating through 58 showrooms and 36 SIS, Reliance Jewels is rapidly expanding its base across the country and is set to cross 100 point of sales before Diwali. While Reliance Jewels showrooms offer a spectacular variety of designs in its collections and has an ornament for every personality and every occasion, on the other hand Reliance Jewels Shop in Shop offers light weight, trendy and stylish fine jewellery at an affordable price.
With maximum focus shifting towards customer centricity, new innovative designs and offering unique value proposition to its customers, Reliance Jewels is expanding rapidly. For the patrons the upcoming showrooms will provide an ethereal experience as they walk into a dazzling environment replete with alluring displays of gold and diamond jewellery against rich and opulent decor.
The brand deals in 100 percent BIS Hallmarked Gold and every diamond used is internationally certified by independent certification laboratories. All Reliance Jewels showrooms have QC Tech Rooms for repairs and Karat Meters for customers to assess purity of gold free of cost. Apart from this the brand also offers loyalty points on every purchase.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
