MAM
Reliance Home Video & Games to market WinFun merchandise
MUMBAI: Reliance Home Video and Games (RHVG) has partnered with WinFun- the leading supplier of outdoor and indoor play equipment for kids, in India.
The two companies will collaborate to market and distribute various international properties of WinFun in India. The teams at RHVG and WinFun have already identified over 25 products that are suited for the Indian market with some of the titles already beginning to appear to in stores across the country.
Reliance Home Video and Games COO Sweta Agnihotri said, “WinFun provides parents of new born babies with a wide range of high quality toys at very affordable prices. WinFun is a brand that is distributed worldwide because they produce safe and child-friendly products that match up to European and American standards. We are happy to be their business associates in India. For Indian parents buying WinFun means that ‘priceless moments of joy‘ will now cost less.”
The distribution and marketing for the product will begin from Mumbai, Delhi and Bangalore and will expand into the other important tier-1 markets over the next six months. RHVG will be targeting both modern retail and traditional stores while distributing the products.
WinFun CEO SK Hui said, “We are pleased to forge a partnership with Reliance to help provide the innovative and reliable toys to India families. We believe that this collaboration will not only enable WinFun to provide India customers with more choices of electronic educational toys but also help us to build up the market presence through the extensive distribution network of Reliance in India.”
Some of the popular products from WinFun in India are Kids Learning Pad, Mini Book, My Flip UpSound Phone, Musical Fun Activity Ball, Baby‘s Dreamland Soothing Projector and Baby Racer Playmate etc.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
