MAM
Reliance Home Video & Games to market WinFun merchandise
MUMBAI: Reliance Home Video and Games (RHVG) has partnered with WinFun- the leading supplier of outdoor and indoor play equipment for kids, in India.
The two companies will collaborate to market and distribute various international properties of WinFun in India. The teams at RHVG and WinFun have already identified over 25 products that are suited for the Indian market with some of the titles already beginning to appear to in stores across the country.
Reliance Home Video and Games COO Sweta Agnihotri said, “WinFun provides parents of new born babies with a wide range of high quality toys at very affordable prices. WinFun is a brand that is distributed worldwide because they produce safe and child-friendly products that match up to European and American standards. We are happy to be their business associates in India. For Indian parents buying WinFun means that ‘priceless moments of joy‘ will now cost less.”
The distribution and marketing for the product will begin from Mumbai, Delhi and Bangalore and will expand into the other important tier-1 markets over the next six months. RHVG will be targeting both modern retail and traditional stores while distributing the products.
WinFun CEO SK Hui said, “We are pleased to forge a partnership with Reliance to help provide the innovative and reliable toys to India families. We believe that this collaboration will not only enable WinFun to provide India customers with more choices of electronic educational toys but also help us to build up the market presence through the extensive distribution network of Reliance in India.”
Some of the popular products from WinFun in India are Kids Learning Pad, Mini Book, My Flip UpSound Phone, Musical Fun Activity Ball, Baby‘s Dreamland Soothing Projector and Baby Racer Playmate etc.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
