MAM
Reliance Foundation announces Dream Sports as the principal partner of India House
Mumbai: India’s first-ever country house at the Paris 2024 Olympics, India House, conceptualized by Reliance Foundation (RF) as part of its partnership with the Indian Olympic Association (IOA), announced Dream Sports as its principal partner.
Dream Sports, a sports tech company, is a key contributor to the PM’s vision of digital India and making India a sporting nation. With a portfolio of leading brands like Dream11, FanCode, DreamSetGo, Dream Game Studio and Dream Sports Foundation, the sports tech conglomerate will help elevate India’s vision for the 2036 Olympics.
As India House prepares to open its doors to athletes, dignitaries, and sports enthusiasts from around the world, it will embody the spirit of unity, diversity, and excellence that defines the Indian ethos. Dream Sports, with its symbiotic relationship with live sports, especially cricket, will drive conversations around the sport as a prelude to the 2028 Olympics in Los Angeles.
Reliance Foundation spokesperson said, “We are thrilled to welcome Dream Sports as the Principal Partner for our historic milestone in India’s Olympic journey. Their commitment to technology and innovation perfectly aligns with our vision as we present India to the world through the India House. Together, we are certain that we will deliver an unforgettable experience and engagement to fans and we look forward to a successful collaboration.”
Dream Sports spokesperson said, “With a vision to Make Sports Better, India House will be a reflection of India’s potential of becoming a sporting superpower and we are happy to be a part of this exciting journey.”
Established by Reliance Foundation as the principal partner of the Indian Olympic Association (IOA), India House represents a collective effort to elevate Indian sports globally.
AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
