Brands
Regency Ceramics unveils new brand identity
Mumbai: Regency Ceramics a ceramic manufacturing company has announced the implementation of its new corporate identity in its physical assets such as products, dealerships, and other customer touchpoints. In a strategic rebranding initiative, the company is ensuring unison in communication and imagery across all the company’s touchpoints such as customer interface and dealer branding. The new Regency logo is inspired by the groove-like marks left behind by the trowel on the adhesive layer during the laying of a tile. The logo is inspired by Pantone’s Color of the Year 2023 – Viva Magenta. The shade is rooted in nature descending from the red family and expressive of a new signal of strength.
The company’s core values – Design, Innovation, Imagination and Sustainability will drive its commitment to providing customers with quality products. Aligned with the vision of a new evolving India, Regency Ceramics has taken an approach to business that acknowledges a new renaissance in art, design and style. The rebranding signifies a transformation that emphasizes the strong revival of the brand after a decade of hiatus in operations. In line with the company’s vision, the renewed brand identity is inspired by Nature, Art, Movement, and global design expressions, all reflected in Regency’s ‘Natural Tiles’. With design, femininity, and the end consumer at the core, the brand is deeply committed to involving women in tile-buying decisions, emphasizing design, colours, and nature as key appeals. The natural tiles are derived from materials like clay, talc, sand, feldspar, dolomite, calcite and water making the brand user-friendly. Products such as antimicrobial tiles and cool roof tiles are driven by innovation and technology. The brand’s imagery draws inspiration from the Renaissance paintings reflected across the brand’s collaterals and marketing assets.
“We recognize that a strong corporate brand is crucial for success in today’s competitive business environment. The new brand architecture is a representation of our commitment to corporate excellence, setting the stage for enhanced trust and recognition among our stakeholders. All customer touchpoints shall be ready with the new brand Identity in time for the launch of Regency’s new range of products.” said Regency Ceramics managing director Satyendra Prasad Narala.
Regency’s modern manufacturing facility, located in Yanam, will have state-of-the-art equipment to ensure that the tiles meet benchmark standards for quality, reliability, and design in line with the company’s vision. The company’s strength lies in its strong focus on innovation. Regency was the first to introduce 400mm x 400mm and 600mm x 600mm rectified tiles to the Indian market. The company has been a supplier for prestigious government projects, including those for Indian Railways, MES, NITs, and IITs. Additionally, it has established an industrial presence with major corporations such as Reliance Industries, Taj, ITC, and PepsiCo. This commitment to delivering innovative products year after year has made Regency one of the most sought-after brands. The company’s expansion into the states of Telangana, Andhra Pradesh, Odisha, Tamil Nadu, Pondicherry, Karnataka, and Kerala aligns with its commitment to sustainability. In this effort, the company is also experimenting with water-based inks, which eliminate the use of organic solvents, thereby reducing the inks’ carbon footprint and toxicity levels.
Regency’s product portfolio includes Glazed Vitrified Tiles, Polished Vitrified Tiles, Wall Tiles, Parking Tiles, and specialized tiles for hospitals and clinics.
Brands
Adani Airport Holdings and Blinkit launch India’s first in-terminal quick commerce service at Mumbai’s Terminal 2
Passengers at Chhatrapati Shivaji Maharaj International Airport can now order essentials on the Blinkit app and have them delivered within minutes
MUMBAI: Forget the overpriced airport shop. Travellers rushing through departures at Mumbai’s Chhatrapati Shivaji Maharaj International Airport can now order essentials on their phones and have them delivered within minutes, right to their gate.
Adani Airport Holdings Limited, India’s largest private airport operator, has partnered with quick commerce platform Blinkit to launch what the two companies claim is India’s first in-terminal quick commerce service. The service is live at Terminal 2, domestic departures, and allows passengers to order through the Blinkit app for delivery anywhere within the terminal, including boarding gates, lounges, the food court and select partner outlets. Deliveries are handled by trained on-ground personnel, ensuring a seamless experience without disrupting travel timelines.
The product range covers travel accessories, electronics, snacks, books, baby care and personal essentials. Permissible liquids including packaged water, cold beverages and juices are sourced from approved in-terminal inventory, in line with airport security protocols.
An AAHL spokesperson said the initiative was part of a broader push to reimagine digital services at airports. “Bringing app-based convenience into the terminal allows passengers to make better use of their time and raises the overall service standard,” the spokesperson said, describing it as a step towards building “more responsive and passenger-centric airports.”
For Blinkit, the tie-up extends quick commerce into a high-frequency, high-intent environment. For AAHL, it reflects a strategic push to grow non-aeronautical revenue through digitally enabled retail, a increasingly important revenue stream for airport operators worldwide.
You are already late for your flight. At least now you do not have to be thirsty too.
