Brands
Reesee Entertainment names Pavel Jelšik as vice president of global sales
Toy industry veteran joins to steer 2026 international push
GUANGZHOU: China based children’s entertainment and licensing company Reesee Entertainment has appointed seasoned toy executive Pavel Jelšik as vice president of global sales, signalling a confident step into its next phase of international growth.
Jelšik joins from Playmind Group, where he served as VP of international sales and marketing. Over a career spanning more than 20 years, he has led global sales for the Toy Plus, Sweet’n’Fun and National Products portfolios, and managed the Minix brand across select territories. His track record stretches across Europe, Asia, North and South America, where he has built distribution networks, nurtured licensing partnerships and scaled brands from promising newcomers to retail regulars.
Based in Europe, Jelšik will now oversee Reesee’s global sales strategy, with a brief to accelerate expansion and sharpen the company’s commercial edge. His appointment comes as Reesee strengthens its international infrastructure following steady growth across Southeast Asia, Europe and North America.
Founded in 2018, Reesee has carved out a niche in IP content monetisation and trend driven toy development. The company works with globally recognised names including My Little Pony, Barbie, Hot Wheels and Sesame Street, while also building its own original properties such as Nomster and Dewbee.
For Jelšik, the opportunity lies in turning creativity into global shelf space. “Reesee combines a compelling vision with a strong flow of creative ideas,” he said, adding that his focus will be on widening the company’s global footprint and deepening strategic partnerships to create toy experiences that resonate with families worldwide.
Chief executive Ray Wang believes the timing is right. He said Jelšik’s international experience and ability to scale toy businesses will be key as Reesee expands across priority markets.
With fresh leadership in global sales and a growing portfolio of brands, Reesee appears set to move from playroom favourite to a more formidable name on the world stage.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
