MAM
Reebok’s deal with Nickelodeon for KCAs
MUMBAI: New gear from Reebok’s Kids and Classic collections will be in the hands of Hollywood stars at the 17th Annual Nickelodeon Kids’ Choice Awards (KCAs). The KCAs hosted this year by Shrek 2 co-stars Cameron Diaz and Mike Meyers will air live on 3 April on Nickelodeon US.
A company release informs that Reebok is an associate sponsor of the KCAs and will also be featured in the Distinctive Assets Gift Lounge where presenters, nominees and celebrities receive gifts for participating in the awards show.
Reebok will have a presence throughout the show and will host an interactive ad with a kid-friendly game component on www.nick.com. Reebok will also be present at the KCAs after-party where all 2,500 audience members will be able to enjoy themselves and play various games. The after-party will feature a Reebok basketball Jump Shot game as well as a soccer Kick-Off station.
Movie stars who will present awards include comedian Adam Sandler 50 First Dates, action hero Hugh Jackman Van Helsing, Spierman Tobey Maguire and Spiderman’s love interest Kirsten Dunst. The KCAs will be seen in more than 281.5 million households in 162 territories worldwide.
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Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
