MAM
Redstone Group hands over Its 360° marketing mandate to Chimp&Z Inc
MUMBAI: Chimp&z Inc, the multifaceted creative agency headquartered in Mumbai, has bagged the integrated digital and creative mandate for Red Stone Group, a leading name in the upper end of Mumbai's highly discerning real estate and construction industry. The agency will be responsible for handling the brand’s 360° marketing solutions ranging from mainline to digital and will cover creative strategy & media planning, SEO, managing social channels, website, digital creatives, media spends & performance marketing.
Established in 1985, the Red Stone Group has a three-decade strong experience in property development – Housing/Commercial & Hospitality. Standing testimony to this is an impressive portfolio of projects which include the construction of 4-star hotel Courtyard by Marriott in MIDC Pune, 16 acres of Akshaya Bungalows in Bangalore, multi-storey residential buildings like Saifee Park in Mazgaon, Lands End Apartments in Bandra, Link Plaza and Link Avenue in Malad, Concord Commercial and Residential projects in Pune and a number of luxury villas in Goa. The Redstone Group is adroitly managed by businessmen Mr. Afzal Ladak and Mr. Shakeel Ladak.
"We are happy to have Chimp&z Inc as our integrated communications and marketing agency. Being customer-oriented, they have developed a keen eye for consumer behavior and market insights. We are confident that our partnership with an agency like Chimp&z Inc will help us scale our brand to new levels,” said Shakeel Ladak, Director, Redstone Group.
Speaking about the mandate win, Anngad Mnchnda, CEO and Co-founder of Chimp&z Inc, said, “With its design excellence, its impeccable quality of construction, utmost reliability, on-schedule delivery and unmatched customer service, the Redstone Group is a renowned leader in real estate development. We are super excited to be onboard with the group as their 360-degree marketing agency and are looking forward to providing them with complete solutions and creating off-the-cuff content, designs and creatives that resonate with their target group.”
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
