MAM
Rediffusion-Y&R wins digital mandate of Kingfisher
MUMBAI: Rediffusion Y&R has won the digital mandate of Kingfisher Airlines.
The agency will now handle all digital brand communications for Kingfisher businesses – Kingfisher Airlines, Kingfisher Express, Kingfisher Cargo and Kingfisher Elite.
Force India and Club Force will also be included in the mandate.
The scope of work will include all digital marketing services such as online promotions and social media management, besides maintaining their respective websites.
Says Mumbai branch head and EVP Nisha Singhania, “It has always been our endeavour to provide complete marketing solutions to all our clients, and hence it is always heartening when an existing client awards us with more business.”
Rediffusion is already handling the creative duties of Simplifly Deccan, an entity created following the merger of Kingfisher Airlines and Deccan Airlines.
“I think this win is a testimony of our understanding of the category and the work we‘ve done so far. We look forward to more synergies between online and offline communication, that will help us deliver superior and seamless creative solutions for the client”, adds Singhania.
Both client and agency were discreet about the size of the business. The agency claims that work has already begun.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
