MAM
Rediffusion – Y&R elevates Amitava Sinha to COO
Mumbai: Rediffusion- Y&R has elevated its East and South region COO Amitava Sinha to COO.
Based in Delhi, he will now take over the additional responsibility of Rediffusion-Y&R‘s Delhi office with immediate effect. Rediffusion-Y&R VP-Delhi Abhik Santara, will now report into Sinha.
With the development, the agency aims to deliver better synergies to the brands that it works on through a larger talent pool and enhanced collaboration between offices, it said.
Sinha added, “I am excited to now work in a market as large and challenging as Delhi. My focus will be on delivering cutting edge communication solutions on all the brands that we work on from the Delhi office, and pursuing growth aggressively given the opportunities the market offers”.
Rediffusion – Y&R president D Rajappa said, “Amitava‘s appointment as the guardian of our Delhi office once again reinforces our talent philosophy of growing people from within the organisation. Delhi is a critical market for the agency and Amitava will be able to bring a better focus on developing national synergies on all our brands at Delhi through a larger talent pool and enhanced collaboration between offices. With his extensive experience of working across geographies and multitude of brands, I am confident that he will lead the Delhi office to greater heights in client satisfaction and creative excellence.”
Sinha comes in with over 25 years of experience in marketing and advertising. He joined Rediffusion-Y & R in October 2003 as head of Kolkata operations. He has worked on clients like ITC, Eveready, Reckitt, Bata, Tata Steel, Berger Paints, Spencer‘s, Ananda Bazar Patrika and United Spirits.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
