MAM
Rediffusion onboards Rahul Vaidya as business lead in Mumbai
Mumbai: Rediffusion has announced the appointment of Rahul Vaidya as business lead for ‘Bombay 3’.
An industry veteran, Vaidya has over 20 years of experience in advertising. Vaidya started his career as co-founder at Purple Focus – a full-service marketing and advertising firm serving clients across genres, categories, and geographies
Talking about his new role, Vaidya said, “I am happy to be at Rediffusion, one of India’s iconic advertising brands that have created, nurtured, and grown so many of the best brands in the country. I look forward to learning from both clients and peers, and bringing to the table my many years of varied experience for the benefit of my brands.”
He has previously worked with Eicher Trucks and Buses, Bajaj Auto, Star TV Network, Tata Indicom, Tata Teleservices, Microsoft Lumia, Nokia Mobiles, BIG Magic, BIG FM, Dainik Bhaskar, Patrika, Naidunia, BSL Suitings among others.
Welcoming Vaidya on board, Rediffusion – executive vice president, Kalyani Srivastava said, “Rahul brings entrepreneurial energy to our Mumbai office. He has maturity, and exposure across product categories, which we will leverage as an agency. Rahul is being assigned a large basket of brands, and we are confident that he will provide the necessary leadership to the team that works on them.”
Rediffusion – joint president, Navonil Chatterjee added, “Rahul will be a great resource in our dialogue with ’Bharat’. He has had very good exposure to markets outside metros, and his understanding of the aspirations and ambitions of consumers outside the big cities will be a big help to clients.”
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
