MAM
Rediffusion Mumbai brings in Dhanwinder Singh as client servicing head
Mumbai: Rediffusion has announced the onboarding of Dhanwinder Singh as client servicing head and said he will lead one of the two business groups at the agency’s Mumbai office.
Singh has a total of 18 years of experience in the advertising and communication business. He has managed several blue-chip clients and has led strategic businesses across many start-ups in recent years.
“Dhanwinder is very dependable and mature in his handling of client businesses. He comes with a lot of valuable cross-category experience, and exposure to diverse domains,” commented Rediffusion Mumbai EVP and head Kalyani Srivastava. “At Rediffusion, we look forward to him building, and leading, a talented team of young professionals at our Mumbai office.”
Singh was last associated with Dentsu-Aegis in Mumbai. Previously, he worked at agencies like Lowe Lintas, JWT, McCann, and Mudra.
“There is certain entrepreneurial freedom at Rediffusion which I tremendously enjoy. I have always admired Rediffusion for its strategic strength and creative excellence,” stated Dhanwinder Singh. “Having just joined the agency, I am already experiencing the huge energy that permeates the Mumbai office. I am looking forward to rich and enjoyable innings here.”
Brands
Centrum taps into daily fatigue with new Har Din Ko Kar Recharge campaign
New film highlights how a quick nutrient boost can turn everyday tiredness into energy
MUMBAI: In a bid to connect with India’s always-on lifestyle, Centrum has rolled out a new campaign titled ‘Har Din Ko Kar Recharge’, spotlighting the everyday struggle with fatigue and the need for simple, accessible wellness solutions.
The campaign, launched by Haleon, promotes Centrum Recharge, an effervescent energy drink mix designed to replenish essential micronutrients lost during daily activity. Priced at Rs 10 per sachet, the product combines Vitamin C, Vitamin B12, Magnesium, and Zinc to support energy, hydration, and immunity in a convenient format.
At the heart of the campaign is a light-hearted film that brings a relatable slice of life to the screen. It follows a tired young man who is unexpectedly challenged to a street game by a child. Initially reluctant, he turns to a Centrum Recharge sachet, after which his energy visibly returns, allowing him to join in with enthusiasm. The narrative neatly ties into the brand’s core message that small nutritional boosts can make a big difference in daily vitality.
Speaking on the launch, Haleon ISC head wellness & OTC Deepali Agarwal said the campaign aims to bring attention back to everyday energy and participation. She highlighted that modern routines often leave people feeling drained, and solutions like Centrum Recharge can help bridge nutritional gaps while encouraging a more active lifestyle.
The brand is also positioning the product as part of a larger push to democratise multivitamin consumption in India, especially at a time when micronutrient deficiencies remain widespread. With variants for both kids and adults and availability across retail, pharmacies, and quick commerce platforms, the company is betting on accessibility as a key growth driver.
The campaign will be amplified across digital and television platforms nationwide, supported by on-ground activations, sampling initiatives, and e-commerce visibility. As Centrum leans into the everyday energy conversation, its latest push makes a clear pitch. Staying energised, it suggests, might just be as simple as hitting refresh on your daily routine.
