MAM
Red Mango awards brand and creative duties to IBD India
MUMBAI: Frozen yoghurt chain Red Mango, which has recently launched operations in India, has appointed IBD India, a division of Percept Hakuhodo as its creative and communication partner.
Red Mango India MD and CEO Rahul Kumar said, “IBD has been chosen because of the integrated services that they provide and also because of their associations and work on esteemed brands in the past.”
To start with, IBD will be focusing on launching Red Mango and making it a preferred brand in the frozen yoghurt segment in India, which is beginning to see some stiff competition emerge.
IBD India COO Jyotsna Chauhan said, “Our aim is to create a clear differentiator in terms of branding Red Mango within this segment. Going with the current trend of healthy eating amongst the young masses, it becomes that much more important to build on Red Mango‘s globally existing equity on the health platform.”
The agency will roll out a 360 degree campaign to reach out to the TG of health conscious youngsters.
MAM
Toyota appoints Kenta Kon as President & CEO
New leader to steer EV push and global innovation amid industry shift.
MUMBAI: Toyota just handed the keys to a new driver because when the road to electric mobility gets twisty, you need someone who knows how to accelerate without skidding. Toyota Motor Corporation has named Kenta Kon as its new president and chief executive officer, a key leadership transition as the Japanese giant doubles down on its transformation in the fast-evolving global automotive landscape.
Kon brings deep expertise in automotive innovation, business strategy, and operational leadership to the top job. His appointment signals Toyota’s intent to sharpen focus on accelerating electric mobility, strengthening worldwide operations, and pushing customer-centric breakthroughs in next-generation technologies.
The company is betting on Kon to guide it through the industry’s pivotal shift toward sustainability, digital integration, and smarter mobility solutions. Key priorities under his watch include ramping up electric and hybrid lineups, expanding global market reach, driving cutting-edge automotive R&D, tightening supply-chain efficiency, and scaling connected and intelligent vehicle ecosystems.
This move comes at a time when legacy automakers face intense pressure to balance heritage strengths with aggressive electrification timelines and software-defined vehicle demands. Toyota aims to reinforce its position as a leader in sustainable, reliable, and future-ready mobility while navigating competitive challenges from both traditional rivals and new-age EV players.
For a brand that’s long defined durability and innovation, Kon’s elevation isn’t just a title change, it’s Toyota flooring it toward the next lap, ready to turn today’s tech talk into tomorrow’s showroom reality.
