MAM
Red Fuse Communications wins Best Mobile Media Agency of the year
MUMBAI: Red Fuse Communications has been awarded the title of ‘Best Mobile Media Agency of the year’ at the Indian Digital Media Awards 2014. The agency was bestowed with a six award win at a platform that recognises, celebrates and encourages work in the digital field of advertising and marketing communications, especially internet, mobile, gaming, social media and the blogosphere.
Red Fuse, WPP’s global full service agency, conceptualised and executed winning campaigns for Colgate-Palmolive. The win today further strengthened its mark in the industry and reinforced the relevance of horizontality in today’s diverse communication challenges.
The agency has been awarded for the exemplary projects in the following categories: gold awards for Best Digital Direct Response Campaign designed for ‘The Great Colgate Pilgrimage’ and Best SEM Strategy for the campaign ‘The Next Door Dentist’. The campaign for ‘The Great Colgate Pilgrimage’ won silver in the category Best Campaign Use of Mobile, while bronze medals for work done in the categories of Best Innovation in Mobile Marketing and Best Use of Social Networks. The awards also recognised Red Fuse’ efforts for ‘The Great Colgate Pilgrimage’ and ‘Smile Camera Action’ campaigns respectively.
Colgate-Palmolive VP-marketing Ajith Babu said, “On behalf of the Colgate team, we would like to congratulate the Red Fuse team for this commendable win. As our partners, they have contributed immensely to innovatively communicate with our consumers. We look forward to many such successful campaigns.”
Red Fuse Communications CEO Shubha George added, “Complex challenges need the most innovative solutions. In India, location-based targeting has been used to primarily target people in the metros and has almost always used text messaging or WAP banner. This was the very first time in India a brand had used location-based voice communication and that too to a roaming rural subscriber. Being recognised and awarded on platforms only encourages us to push the limits and strive for more innovations. Red Fuse and our client Colgate-Palmolive work as true partners and the successful results of the new-age full service agency is here to stay.”
The innovative location-based voice communication campaign has drawn national as well international recognition, with the agency winning several awards at global, regional and national events.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
