MAM
Reckitt Benckiser launches stain remover ‘Vanish’ in India
BANGALORE: Reckitt Benckiser has launched fabric stain remover Vanish in India. For local flavor, the product is called Vanish Shakti O2 and is priced at Rs 65 for 250gm, along with a special introductory offer of 500g pack at Rs 100.
“Vanish transforms the traditional stain removal method by providing an extremely quick and effective solution to consumers,” said Reckitt Benckiser, India Ltd MD Anne Engerant. She further added, “With its great stain-fighting formula, Vanish gives the extra power to combat many stains that the family encounter, without fading colored clothes, making it a truly revolutionary product”
Commenting on the launch of Vanish, Reckitt Benckiser India CMD Chander Mohan Sethi, “We at Reckitt Benckiser are committed to bringing innovative and effective solutions to meet everyday consumer needs. With the launch of Vanish – world’s leading fabric strain remover in India, we re-affirm our commitment to the Indian consumer.”
As per the release, Vanish is manufactured by Reckitt Benckiser. It is a Rs. 27 billion brand world over and is available in 40 countries, with leadership position in fabric treatment in over 30 countries. Some of its lead countries are UK (market share – 60 per cent), Poland (75 per cent), Turkey (86 per cent), Australia (58 per cent), New Zealand (83 per cent), Korea (90 per cent), South Africa (87 per cent), among others.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
