MAM
Reckitt Benckiser launches an All- New Vanish as a Detergent Booster
National: Reckitt Benckiser announced the launch of Vanish in an ‘All-New’ avatar at a press conference in New Delhi earlier today. Vanish, World’s No. 1 stain removal brand has brought in a revolutionary formulation keeping in mind the change in preferences of the Indian consumer. Studies conducted by leading marketing agencies Nielsen and Third Eye revealed that more than 60 per cent consumers are inherently dissatisfied with their laundry results despite using premium detergents. Vanish aims to fill the void in the market by providing home makers with the perfect laundry solution.
The All-new Vanish has 10X more Active Oxygen compared to Premium detergents that help in removing various complex stain types while being safe and gentle on your garments. The Post use consumer research showed that 9 out of 10 consumers after trying the product were motivated to buy the product. Seeing is believing! The New Vanish ad campaign showcases the ‘Wow’ in Vanish by bringing to life the magic of Vanish through live demos in front of consumers eyes. The TVC shows, Aparshakti doing live demos bringing the 3 benefits to life – stain free, brighter and whiter clothes. The campaign highlights the importance of seeing is believing by having Aparshakti interact with a live audience addressing their laundry issues.
Commenting on the launch, Sukhleen Aneja, Marketing Director, South Asia RB Hygiene Home said, With the evolution of fast fashion more and more consumers wearing blended or synthetic fabrics which are fragile in nature the need for additives in India is only going to grow. Vanish with Active Oxygen gives amazing stain removal and brightens colors while being gentle on the fabric.”
Abhishek Chuckarbutty, Global Category Director, RB Hygiene Home, said “Vanish has been the Global No. 1 brand present across 70 countries, including India. The new Vanish has been tailor-made keeping in mind the evolving consumer needs. Each scoop of Vanish, unlike detergents, has millions of oxygen bubbles which remove stains, whiten whites, brightens colours and keeps the colours safe.”
Vanish’s ad campaign aims at educating the audience with the magic of Vanish and providing the consumer with the perfect laundry solution with every wash. The TVC further highlights the benefits of Vanish which says, “Stains Gone, Whiter, brighter clothes. WOW – Wow Vanish!”. The integrated campaign will be deployed across multiple platforms including TV, Digital and Print.
The new Vanish is an advanced solution to all laundry problems, ensuring the Indian consumers get stain free clothes, whiter whites and brighter colours with increased longevity. The new product will be available in both powders and liquids and across different sizes ranging from 100g to 800ml. It will be available across the country in modern trade stores, e-commerce sites and local kirana stores. The price range starts from Rs. 59 onwards.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
