Brands
Reaviva appoints Bistriti Poddar as fractional CMO
MUMBAI: Reaviva Holistic Health is strengthening its leadership bench as it gears up for its next phase of growth. The wellness brand has appointed Bistriti Poddar as fractional chief marketing officer, a move aimed at sharpening brand strategy, accelerating growth and deepening its presence in India’s holistic health space.
Bistriti brings over two decades of experience across the digital ecosystem, with a reputation for building brands from the ground up and scaling businesses sustainably. A seasoned growth leader and marketing strategist, she is known for blending strategic clarity with hands-on execution and entrepreneurial instinct, making her a trusted partner for founders and leadership teams across industries and stages.
A four-time TEDx speaker, Bistriti is also a prominent voice in India’s marketing and entrepreneurship ecosystem. Her work has earned her accolades including BW 40 Under 40, reinforcing her standing as a marketer who combines thought leadership with executional depth.
In her role at Reaviva, Bistriti will focus on sharpening the brand’s strategic narrative, strengthening go-to-market initiatives and building scalable marketing systems aligned with the company’s mission of purpose-led, integrated and sustainable health.
“Reaviva represents a powerful intersection of science, soul and sustainability, something that deeply resonates with my own philosophy of building brands with purpose,” said Bistriti Poddar. “As a fractional CMO, my role is not just to drive visibility or growth metrics, but to help create clarity of positioning, narrative and direction. I’m excited to partner with the Reaviva team at this stage of their journey to build a differentiated, trust-led wellness brand that balances long-term brand equity with near-term business outcomes, while staying deeply rooted in authenticity and impact.”
Shalini Shivdasani, founder and CEO of Reaviva Holistic Health, said the appointment comes at a critical moment in the company’s evolution. “As Reaviva enters its next phase of growth, we were looking for a strategic partner who not only understands marketing but also understands founders, purpose-led businesses and the realities of building something meaningful from the ground up. Bistriti brings a rare combination of deep strategic thinking, hands-on execution and entrepreneurial empathy. Her experience across industries and her ability to build scalable marketing systems make her a natural fit for Reaviva.”
With the appointment, Reaviva is doubling down on strategic leadership and long-term brand building as it seeks to scale impact in the fast-evolving holistic health and wellness market.
Purpose is no longer a positioning tool. For Reaviva, it is now the growth engine.
Brands
Home Essentials raises Rs 70 Cr in pre-series B round
360 One Asset leads funding as D2C brand scales stores and supply chain
GURGAON: Home Essentials, a fast-rising direct-to-consumer brand in India’s home and kitchen space, has secured Rs 70 crore in a pre-series B funding round led by 360 One Asset, with participation from existing backer India Quotient.
The fresh capital is set to fuel the company’s next phase of growth, with a clear focus on offline expansion, supply chain muscle, and sharper product innovation. Over the next three years, the brand plans to scale revenue to Rs 500 crore and reach five million Indian households.
Founded in 2024 by brothers Tanishq Jain and Divyam Jain in Gwalior, Home Essentials has moved swiftly from small-town start-up to national contender. Built on a simple but compelling idea that Indian homes deserve products that are practical, pleasing to the eye, and fairly priced, the company has carved out a niche between high-end luxury labels and no-name utility goods.
From airtight storage solutions to ergonomic loose furniture, its design-first approach has struck a chord with a young, aspirational consumer base. In under two years, the brand has served more than a million customers while maintaining strong unit economics and a clear path to profitability.
Offline retail now forms a key part of the growth blueprint. The company plans to operate 20 stores across India by the end of the year, strengthening its omnichannel presence and bringing its tactile, experiential format to both Tier 1 and Tier 2 cities.
360 One Asset senior fund manager Sumit Jain said, the brand is reshaping a highly fragmented category with products that combine aesthetics and function. He noted that the founders have demonstrated disciplined execution and capital efficiency while building a business that resonates with modern Indian households.
India Quotient partner Madhukar Sinha, added that the firm backed Home Essentials early after identifying a clear gap in the market for thoughtfully designed yet affordable home utilities. He said the new funding would help the company expand its catalogue and broaden its national reach.
For Home Essentials co-founder and CEO Tanishq Jain, the mission is straightforward but ambitious. He said the company aims to become the go-to destination for well-designed home and kitchen essentials, with experiential stores reinforcing what began as a strong online play.
Co-founder and chief marketing officer Divyam Jain, emphasised that winning in India’s D2C space requires more than sharp branding. A deep understanding of consumer aspiration, tight supply chain control, and operational efficiency are just as vital, he said, describing 360 ONE Asset and India Quotient as partners in building a high-performance organisation.
In a category long defined by cluttered shelves and uneven quality, Home Essentials is betting that good design, fair pricing, and disciplined execution can turn everyday living into a more polished affair.
