Brands
Reaviva appoints Bistriti Poddar as fractional CMO
MUMBAI: Reaviva Holistic Health is strengthening its leadership bench as it gears up for its next phase of growth. The wellness brand has appointed Bistriti Poddar as fractional chief marketing officer, a move aimed at sharpening brand strategy, accelerating growth and deepening its presence in India’s holistic health space.
Bistriti brings over two decades of experience across the digital ecosystem, with a reputation for building brands from the ground up and scaling businesses sustainably. A seasoned growth leader and marketing strategist, she is known for blending strategic clarity with hands-on execution and entrepreneurial instinct, making her a trusted partner for founders and leadership teams across industries and stages.
A four-time TEDx speaker, Bistriti is also a prominent voice in India’s marketing and entrepreneurship ecosystem. Her work has earned her accolades including BW 40 Under 40, reinforcing her standing as a marketer who combines thought leadership with executional depth.
In her role at Reaviva, Bistriti will focus on sharpening the brand’s strategic narrative, strengthening go-to-market initiatives and building scalable marketing systems aligned with the company’s mission of purpose-led, integrated and sustainable health.
“Reaviva represents a powerful intersection of science, soul and sustainability, something that deeply resonates with my own philosophy of building brands with purpose,” said Bistriti Poddar. “As a fractional CMO, my role is not just to drive visibility or growth metrics, but to help create clarity of positioning, narrative and direction. I’m excited to partner with the Reaviva team at this stage of their journey to build a differentiated, trust-led wellness brand that balances long-term brand equity with near-term business outcomes, while staying deeply rooted in authenticity and impact.”
Shalini Shivdasani, founder and CEO of Reaviva Holistic Health, said the appointment comes at a critical moment in the company’s evolution. “As Reaviva enters its next phase of growth, we were looking for a strategic partner who not only understands marketing but also understands founders, purpose-led businesses and the realities of building something meaningful from the ground up. Bistriti brings a rare combination of deep strategic thinking, hands-on execution and entrepreneurial empathy. Her experience across industries and her ability to build scalable marketing systems make her a natural fit for Reaviva.”
With the appointment, Reaviva is doubling down on strategic leadership and long-term brand building as it seeks to scale impact in the fast-evolving holistic health and wellness market.
Purpose is no longer a positioning tool. For Reaviva, it is now the growth engine.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
