Brands
realme announces Shah Rukh Khan as the brand ambassador
Mumbai: realme has announced actor Shah Rukh Khan as its brand ambassador for the realme smartphones. The announcement comes at a time as realme prepares to launch its highly anticipated flagship smartphone series, the realme 11 Pro Series 5G in India.
This collaboration further reinforces the brand’s commitment to inspiring the millennial generation and setting new benchmarks in the smartphone industry. Shah Rukh’s incredible contribution to the film industry and society has won him love and admiration from people across the world. By joining forces with an iconic personality and an inspiration to millions, realme is showcasing its focus on delivering powerful, stylish, and youth-oriented smartphones that resonate with the aspirations and ambitions of today’s youth. The first product Shah Rukh Khan will endorse for realme is the realme 11 Pro Series 5G, a testament to the brand’s dedication to providing cutting-edge technology to its customers. With this collaboration, realme is poised to continue thriving and growing in the future, while staying true to its ‘Dare to Leap’ philosophy
realme’s smartphone category has consistently embodied the perfect harmony of fashion, aesthetics, performance, leap-forward design, and technology. As the brand’s ambassador for the smartphone category, Shah Rukh Khan truly embodies the spirit of realme with his remarkable journey and charismatic persona, he represents realme’s commitment to providing users with a leap-forward experience.
Khan shared, reflecting on the collaboration, “realme’s ‘Dare to Leap’ philosophy truly resonated with me. The brand’s unwavering commitment to pushing boundaries aligns perfectly with my own pursuit of excellence. Together, we aim to ignite innovation and fuel the growth of realme globally. I am looking forward to joining the realme family as their brand ambassador and hope to inspire others to embrace challenges, take bold steps, and achieve greatness.”
Commenting on the association, realme India CMO Tao stated, “We are extremely excited to have Shah Rukh Khan on board as the brand ambassador for the realme smartphone category. His dare-to-leap spirit perfectly resonates with our brand’s philosophy. With this collaboration, we aim to reach new heights of innovation and redefine the smartphone experience for our users.”
realme’s steadfast commitment to continuous innovation, differentiating products, and bringing the best to users has led to the establishment of several industry benchmarks and the consolidation of realme’s position as the leader in the market. As realme prepares to launch the highly anticipated realme 11 Pro series, users can look forward to a perfect blend of style, performance, and innovation that will set new industry benchmarks and reinforce realme’s position as a leader in the market.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
