MAM
Real Bharat’s Shopping Paradise ShopClues Announces ‘Maha Diwali Flea Mela’ with discounts upto 85%
New Delhi: ShopClues, India’s preferred online marketplace for real Bharat has announced the beginning of its mega festive sale with the ‘Maha Diwali Flea Mela' which will be on till October 20, 2019, with massive discounts on apparel, jewellery, electronic gadgets, home appliances and grooming appliances.
The Meha Diwali Flea Mela has been designed to address large home needs, as well as items of personal interest for the budget-conscious customer. The ShopClues Maha Diwali Flea Mela also has focused sections that address smaller items like Decorative Lights (80% off) and Quirky Gifts like thematic stickers and diyas that every home could do with.
|
Category  |
Discount |
|
Grand Gadgets Gallery |
55-85% Off |
|
Home Décor Zone |
Starting Rs. 89 |
|
Quirky Store |
Starting Rs.79 |
|
ShopClues International Store |
Starting at Rs.99 |
|
Mobile and Laptop Accessories |
Upto 80% off |
|
Refurbished Phones & Laptops |
Upto 60% off |
Additionally, customers can also watch out for the Bumper Budget Combos which have enticing assortments of products at prices starting Rs.99/-
ShopClues will also be holding exciting flash sales every day. The platform has also tied up with Mobikwik and Airtel Payments Bank to create several interesting offers such as the Double Your Savings Offer, a 15% Cash Back offer, and a flat Rs.100 Cashback via Mobikwik for every 10th customer*.
The brand expects that 85% of its sales will come from its strong-hold in Tier 3 and 4 markets.
Brands
Eternal pumps Rs 450 crore into Blinkit as quick commerce race heats up
Fresh funds fuel Blinkit’s expansion as rivals Zepto and Instamart scale up
MUMBAI: Eternal has infused Rs 450 crore, into its quick commerce subsidiary Blinkit, marking its first capital injection into the company in 2026. The funding comes as competition in India’s fast-growing quick commerce market continues to intensify.
According to media reports, the capital infusion was approved by the board through a rights issue, with 2,799 equity shares allotted at an issue price of Rs 16,07,161 per share. The funds are expected to support Blinkit’s expansion, operational expenses and working capital needs as it scales operations across more cities.
The latest investment follows significant funding support from Eternal in 2025. The company invested Rs 500 crore in January, Rs 1,500 crore in February and Rs 600 crore in November, taking the total infusion last year to Rs 2,600 crore. The continued funding highlights Eternal’s focus on strengthening its quick commerce business.
Blinkit’s operations have grown rapidly alongside these investments. In the December quarter of FY25, the company reported revenue of Rs 1,399 crore, up from Rs 644 crore in the same period a year earlier. Gross order value also rose to Rs 7,798 crore during the quarter, reflecting strong demand for rapid delivery services.
However, profitability remains under pressure as the company continues to expand. Blinkit reported an adjusted ebitda loss of Rs 103 crore in the quarter, compared with a loss of Rs 8 crore in the previous quarter.
The funding comes at a time when competition in the quick commerce segment is increasing. Rival startup Zepto raised $450 million in October last year, while Swiggy raised around Rs 10,000 crore in December to strengthen investments in its quick commerce arm Instamart.
Earlier this year, Blinkit CEO Albinder Dhindsa was elevated to group CEO of Eternal, succeeding Deepinder Goyal, reflecting the growing strategic importance of the quick commerce business within the company.
