MAM
Re Sustainability’s green Ganesha pioneering eco-friendly celebrations
Mumbai: Re Sustainability Ltd (ReSL) has once again, partnered with 92.7 BIG FM for the 16 edition of the award-winning Green Ganesha initiative, #ReBIGGreenGanesha.
Re Sustainability, a leading global circular economy firm, is closely sledging this initiative with Mission LiFE, announced by the hon’ble prime minister of India Narendra Modi at UNFCCC COP26, which aims to bring individual behaviours and local cultures at the forefront of the global climate action narrative. This initiative will reach communities across Hyderabad, Mumbai and Delhi. These clay Ganesha idols are embedded with seeds and fertilizers. Recipients can perform the #nimarjan ritual at home, in a flowerpot, giving rise to a new life in the form of a new plant.
In Hyderabad and Delhi, it will involve the distribution of eco-friendly Seed Ganesha Idols, motivating citizens to adopt an eco-friendly alternative to celebrate the auspicious festival. This year, this partnership between Re Sustainability and 92.7 BIG FM taking the idea a step further. A used paper collection drive from communities across Hyderabad and Delhi has been kicked off, which will then be recycled into large eco-friendly Ganesha Sculptures. The drive will be followed by a seven-day mall activity including Ganesh Idol Sthapana & Arti along with sweets distribution.
In addition, a series of engaging activities will also be held in Mumbai as part of the #ReBIGGreenGanesha campaign. Big FM RJs will encourage listeners to adopt an eco-friendly lifestyle by giving up the usage of plastic bottles. For listeners to donate to the cause, special collection points will be set up at Residential Welfare Associations (RWA). With the use of collected bottles, this effort hopes to create a community of “Plastic Ke Vighnaharta” (Guardians against Plastic) by creating a stunning art piece for pandal decorating. The gathered bottles will be artistically integrated into one of the RWAs’ displays and used to decorate the pandal.
Volunteers will support Ganpati pandals in maintaining cleanliness and promoting eco-friendly practices during the Ganeshotsav. Finally, following the celebrations, the bottles will be properly recycled or reused to build a bench within the same community, providing a practical illustration of sustainable alternatives. Big FM RJs will take an active role in this exhibit and engage in meaningful conversations with the community’s people, further elaborating on the idea of living sustainably.
Re Sustainability managing director Goutham Reddy said, “Embracing sustainability is not an option but a necessity if we need to secure a sustainable future for ourselves and generations to come. Re Sustainability has made significant strides towards eradicating water pollution through groundbreaking initiatives like Re BIG Green Ganesha. This eco-friendly initiative is designed with the primary goal of raising awareness among the masses about sustainable practices that are essential for the preservation and conservation of our precious water bodies”.
Re Sustainability CEO Masood Mallick said, “The Ganesh Chaturthi festivities bring along immense joy and positivity to all of us, across the country. This year, our flagship campaign takes the message of Responsible & Sustainable Celebrations to every home in India, while aligning with the key tenets of Mission LiFE. With beautiful Ganesha Idols that spring new green life and the associated paper & plastic recycling initiatives, we further strengthen our commitment towards a more sustainable and pollution-free India. This Ganesh Chaturthi, please welcome #ReBIGGreenGanesha to your homes and hearts.”
Re Sustainability has distinguished itself in the field of environmental protection by advocating for a circular economy through its comprehensive services. Its significant contributions to revolutionizing waste management practices, marked by investments in cutting-edge technology and green initiatives, have been pivotal.
Re Sustainability’s BIG Green Ganesha initiative serves as a testament to their heartfelt and conscious endeavour to mitigate environmental harm during festivities.
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
