MAM
RBNL rolls out ‘Switch To’ campaign for digitisation
Mumbai: As 31 October has been decided as the deadline for digitisation in four metros, Reliance Broadcast Network (RBNL), is all set to make the most of it with its new campaign titled ‘Switch To‘.
The campaign is designed to create awareness amongst target audiences – to ‘switch to‘ the right service provider who can offer best value. It provides operators a tool to reach out through the marketing muscle and expertise of RBNL‘s mediums across television, radio, on-ground, digital and outdoor, to gain “increased visibility” through this multi-media campaign, the company said.
‘Switch To‘ launches on the back of Reliance Broadcasts‘ very successful campaign which rolled earlier this year called ‘Choose Your Set Top Box Wisely‘ tailored to increase awareness and empower consumers with adequate information to make the right choice while choosing their set top boxes, while parallely enabling operators to build their brand equity. This campaign takes it a step further highlighting key entertainment options available to be able to make a more informed switch! The first phase of this campaign will be led across four metros viz: Delhi, Mumbai, Bangalore and Kolkata by key shows from the BIG CBS Network viz. America‘s Got Talent, The X Factor and American Idol being simulcast on BIG CBS Prime, BIG CBS Love and BIG CBS Spark.
The campaign reaches out to the consumers, in whose hands the power to Switch To lies as they make a well informed decision on their DTH provider. Similarly, it also offers operators an excellent marketing campaign to strengthen their brand equity and gain optimally from the eminent revolution.
Ensuring optimal reach, the entire media muscle of Reliance Broadcast Network will come into play across its television channel bouquet – BIG CBS PRIME, LOVE, SPARK, BIG MAGIC, BIG CBS SPARK PUNJABI and BLOOMBERG TV INDIA, its extensive radio network 92.7 BIG FM, the out of home vertical Big Street and print, on ground and digital. With a strategically crafted campaign and an extensive media outlay, the campaign promises to create significant impact.
BIG CBS Networks business head Anand Chakravarthy said, “Digitisation is an imperative step for the growth of the broadcast sector in India. While we have technologies available to improve efficiencies of broadcasting across the value chain, the lack of adoption from consumers slows the growth of the industry. This campaign enables consumers to Switch To the provider that meets their requirements, while at the same time offering the operators with an effective marketing campaign to partner with. Together, we are confident, we can bring about the much needed Switch!”
If you are actively investing to grow your money month after month, you already understand the value of planning ahead. SIPs, long-term portfolios, retirement planning and goal-based investing all point to one thing. You are building a future with intent.
What often gets missed in this process is one foundational question. How well is the income that funds all these plans protected?
Term life insurance fits naturally into this stage of financial planning. It does not compete with investments. It supports them by protecting the income that makes long-term growth possible.
Why Income Protection Is a Core Part of Financial Planning
Every financial plan begins with income. Before money is invested or saved, it is earned.
Over time, this income is allocated across multiple needs:
● monthly household expenses
● EMIs and long-term loans
● savings and emergency funds
● investments aimed at future goals
As responsibilities increase, financial planning becomes layered. Each layer assumes income continuity. Term life insurance exists to ensure that this structure does not become fragile due to overdependence on a single income source.
It adds stability to plans already in motion rather than introducing a new objective.
What does term life insurance do?
Term life insurance provides a fixed payout to your nominee if you pass away during the policy term. The purpose of this payout is practical and clearly defined.
It is intended to:
● replace lost income for a defined period
● help manage outstanding liabilities
● support ongoing household and goal-based expenses
There is no investment or savings component. This keeps the product focused and cost-efficient, allowing individuals to opt for meaningful coverage without diverting funds meant for growth-oriented investments.
Why Term Life Insurance Complements Investing?
Investments and insurance play different roles in a financial plan.
Investments are designed to:
● grow wealth over time
● compound with consistency
● be adjusted as goals and risk appetite change
Term life insurance is designed to:
● provide financial continuity
● protect existing plans from disruption
● remain stable once put in place
Keeping these roles separate improves clarity. Investments are allowed to perform without being forced to double up as protection, while insurance quietly supports the overall structure.
Who Should Consider Term Life Insurance?
Term life insurance becomes relevant when financial planning extends beyond individual needs. This typically includes:
a) Working professionals
When income supports shared expenses or long-term plans, protection becomes essential.
b) Individuals with long-term liabilities
Home loans, education loans and other EMIs often extend over decades. Term insurance ensures these obligations remain manageable.
c) Parents planning future milestones
Education, healthcare and lifestyle goals require continuity over many years.
d) Early planners with rising incomes
Starting earlier allows coverage to align smoothly with career progression and evolving responsibilities.
How Much Coverage Should Be Considered?
Coverage should be guided by financial reality rather than affordability alone.
A well-rounded evaluation typically considers:
● number of years income needs to be replaced
● existing and future liabilities
● long-term goals already planned
● inflation and rising living costs
Many insurance companies offer options starting from 50 lakhs, 1 crore term insurance and higher. It allows individuals to choose coverage based on their income, liabilities and future plans.
How Term Life Insurance Fits Into a Long-Term Plan
Once set up, term life insurance does not demand frequent attention.
It does not require active monitoring, market tracking or performance reviews. Its role is structural rather than dynamic.
By ensuring financial continuity, it allows families to:
● stay aligned with long-term plans
● avoid rushed financial decisions
● focus on execution rather than damage control
When aligned correctly, term insurance strengthens the foundation on which investments, savings and retirement plans are built.
Choose the Right Insurance Partner
Once the need, coverage amount and role of term life insurance are clear, the final and most important step is choosing the right partner.
This decision should be based on:
● clarity and transparency in policy terms
● a strong claim settlement track record
● consistency in servicing and communication
● the ability to support long-term financial planning rather than just selling a product
Term life insurance is a long-term commitment. The partner you choose today will be the one your family relies on years down the line.
When protection is aligned with purpose and backed by a dependable insurer, term life insurance becomes a quiet but powerful part of a well-built financial plan.
