Brands
RB expands its e-commerce product portfolio in India
MUMBAI: Reckitt Benckiser has expanded its e-commerce product portfolio by introducing Calgon 3-in-1 power gel water softener for washing machines and Airwick car fresheners to the Indian market. Calgon has been trusted to protect washing machines from limescale and dirt build-up for over 50 years. It is the only water softener recommended by global leading washing machine manufacturers like Bosch, Siemens and Whirlpool. With Airwick car fresheners, RB is marking its entry in the car freshener category for the first time.
Findings show that hard water is prevalent in multiple parts of the country, leading to formation of lime scale in household equipment including washing machines resulting in long term damage of the machine. Calgon works through the neutralization of the hard water mineral ions and creates a protective shield with every wash. It increases the lifespan of the washing machine. In addition, Calgon is safe to be used on all kinds of garments and prevents malodour in the machine; just one cap with every wash.
Airwick car fresheners are easy to use with a superior spill proof technology with 100% fragrance that lasts for upto 60 days giving the feeling of freshness with every drive. The product addresses the problem of malodour within the vehicle leaving the car smelling fresher and fragrant for longer.
Commenting on the launch, RB Hygiene Home, South Asia CMO & Marketing Director Sukhleen Aneja said, “As Reckitt Benckiser Hygiene Home, we are committed to bringing in superior – technologically advanced products to serve and add value to the growing consumer needs. E-commerce today allows us to test and incubate ideas before scaling them for the more traditional ‘Go to Market’ channels. With the introduction of Calgon and Airwick car fresheners, we are bringing products that are easy to use and address some key concerns that have been identified in our research.”
Growing at an annual rate of 31%, India is the fastest growing market for e-commerce in the world. E-commerce platforms have managed to build their own identity by providing solutions to the needs of Indian consumers. Both, Calgon and Airwick car fresheners are imported products and in their first phase will be sold exclusively on e-commerce platforms.
Calgon 3-in-1 power gel will be available in 750 ml pack at an introductory price of Rs 350. Airwick car fresheners will be available in two formats – vent clip and multi-surface clip, which will last upto 60 days and will be launched at an introductory price of Rs 199.
Brands
Beep App launches Gen-Z career platform, clocks 30,000 plus placements
Pune startup turns scrolling into career action with learn-explore-earn model
PUNE: Beep App has rolled out its newly positioned career-focused app aimed at Gen-Z users, as it looks to bridge what it calls a growing gap between exposure and employability among young Indians.
Formerly known as EventBeep, the platform is built around a simple but timely idea: turning everyday scrolling into meaningful career action. The app targets students and early professionals, offering a unified space to explore career options, learn relevant skills and access internships and job opportunities.
At a time when short-form content dominates screen time, Beep is attempting to flip the script by embedding structured, career-oriented insights within a familiar scroll-based interface. The idea is not to disrupt user behaviour, but to redirect it.
The platform spans a wide range of fields, including artificial intelligence, product management, design and data analytics. It provides users with insights into role expectations, required skills and step-by-step career pathways, supported by inputs from industry practitioners.
At the heart of the offering is a “learn, explore, earn” model that integrates discovery, skill-building and hiring into one ecosystem. The company says this closed-loop approach is already gaining traction, with over 30,000 placements facilitated so far.
“Gen-Z does not lack ambition; what they often lack is structured direction,” said Beep App founder and CEO Saurabh Mangrulkar. “The Beep App is designed to organise that exposure into actionable pathways so users can move from intent to execution with greater confidence.”
The launch comes amid a broader shift in India’s job market towards skills-first hiring, where practical experience and demonstrable capabilities are increasingly valued alongside academic qualifications.
Founded in 2021, Beep App has grown steadily within the student ecosystem, connecting over 6.5 million users with opportunities across more than 1,500 colleges and 7,800 hiring companies.
Looking ahead, the company plans to deepen its content across emerging sectors, expand its hiring network and build more personalised career pathways tailored to user behaviour.
As Gen-Z continues to navigate a complex and fast-evolving job market, platforms that can turn curiosity into clarity may well shape the next wave of career discovery.
