Brands
Razorpay unveils inspiring brand film ‘Believe’ on National Entrepreneurs Day
Mumbai: Reiterating its commitment to supporting and celebrating the entrepreneurial spirit of founders, Razorpay, India’s Leading Omnichannel Payments, and Banking Platform for Businesses, has launched its new brand film, ‘Believe’. Launched on National Entrepreneurs Day, the film is an ode to the spirit of self-belief and conviction entrepreneurs showcase throughout their journeys.
The film aims to highlight that while everyone celebrates the success of these trailblazers and game-changers who have put the nation on top of the startup table globally today, very few focus on the nuances of their journeys which play a crucial role in their victories. Having partnered with Footloose Films to conceptualize and co-create the film, Razorpay has vividly captured the story of every founder’s journey in under three minutes, encapsulating their triumphs, and challenges throughout, from starting with that simple idea, and relentlessly braving through all possible odds till the end.
Launched on Razorpay’s social media platforms – Youtube, LinkedIn, Twitter & Instagram, the film brings this message alive through the lens of a successful founder who after five years of starting his company, gives in a moment of retrospection and reminisces about his journey – one filled with big challenges and equally big successes. He reflects on his founding journey of how it all began, right from quitting a high-paying job and comfortable lifestyle to having nothing but a vision and conviction, from being a CEO to a receptionist, from pitching his idea to others to sometimes having to convince even himself, from moments of solidarity with his supporters to moments of deafening solitariness – he reflects on everything that’s brought him to this moment of success and realizes that the one thing that kept him going was his – Belief.
Commenting on the launch of the brand film, Razorpay VP of marketing Apuarv Sethi said, “With this brand film, we are pumped up to drive home the message that entrepreneurial spirit must be celebrated, appreciated, and supported, not limited to just their successes. At Razorpay, we have consistently prioritized our mission of empowering founders and facilitating their success by proactively identifying their challenges and pioneering innovative solutions well ahead of the industry curve. Having experienced the entrepreneurial journey firsthand, we deeply understand the hardships and obstacles founders frequently encounter. This film, therefore, reiterates our vision that no founder will ever have to walk this journey alone.
He added, “India, being home to the third largest startup ecosystem in the world, is a true testament to the mindset and purpose-driven outlook that our entrepreneurs have brought about. From curating swift and seamless money movement outlets across borders to providing robust capital support, Razorpay has been walking along as a trusted payments partner with these entrepreneurs, supporting & championing them in their journey.”
Directed by Ishaan Gaur, and Indrasish Mukharjee, the entire film is a vivid montage of instances and moments filled with ups and downs, curveballs, and swift wins peppered with what seem like endless failures, that not only strike a chord with young founders and seasoned ones, but are relatable to any and every founder.
“Razorpay is rooted in its belief to enable and empower entrepreneurs and we are extremely proud of how the same spirit has been translated in this brand film. We would like to describe this film as ‘Behind the scenes with Razorpay’. With this piece, we wanted to give a heartfelt shout-out to the entrepreneur community. Strip away the glamour and the numbers and take a look at what goes on behind the curtains, all the ups and downs, the stellar human stories behind these giant names and achievements. And we felt if someone could do justice to this story, it would be us”, said Footloose Films creative director Indrasish Mukherjee.
Razorpay empowers businesses of all sizes with its comprehensive and expansive product portfolio, right from offering PG services to POS Solutions, Business Banking, Rize Community, Payroll solutions, and more, seamlessly helping founders outgrow the ordinary. By constantly shouldering businesses, Razorpay has remained true to its core value of serving the startup ecosystem in India. This film comes after the widely successful campaign of Razorpay ‘Imagined By AI’ showcasing 45 founders in 45 days and narrating their stories through AI.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
