MAM
Razorfish launches Co-Lab to co-create products
MUMBAI: Razorfish, Publicis Groupe’s digital and technology agency, has launched Razorfish Co-Lab, a new property that will co-create products with media and platform partners on behalf of its clients.
The co-created products will intersect media, creative and technology aspects and will include operations, branded utility, platform ad experiences and campaign innovation.
Razorfish’s Margaret Czeisler has been appointed to oversee and drive partnership opportunities for Co-Lab and will report to Jeff Lanctot, the agency’s chief media officer.
Razorfish global CEO Bob Lord said, “We’ve long worked closely with our clients on next-generation storytelling through APIs, product manufacturing and evolutionary innovation. After experiencing such exponential growth in these areas, we realized we needed to formalize a transferable, scalable process that could span the varying nature of these opportunities, and this required the soup-to-nuts dedication of an entire practice as well as focused partnerships with key technology platform providers.”
Razorfish has prior experience in co-developing products for clients when it facilitated collaboration between a major airline and the Windows 8 platform. Additional partners include Facebook, LinkedIn, Twitter and Foursquare, among others.
Microsoft Advertising Yarn general manager Stephen Kim said, “We were thrilled to bring on Razorfish so early and work together in a co-ideation process to imagine what might be possible for in-app advertising on Windows 8. The concepts and thinking that Razorfish demonstrated is just the beginning of what is possible when we combine creativity and technology on Windows 8.”
LinkedIn global head of agency relationships Jon Williams said, “We’re thrilled to be a beta partner for Co-Lab. We are working together to help key clients understand how to really leverage the power of the LinkedIn professional graph. It makes sense for us to partner where we can scale innovative ideas across a broad portfolio of clients. Razorfish can provide access to creative expertise and a definitive process.”
“Given the tight alignment between media, creative and technology at Razorfish, we‘re an agency that is uniquely qualified to co-develop new products with our partners,” said Lord. “As the lines between these functions continue to converge, we’re thrilled to offer a concentrated team who can expedite and lead this process. While we will of course continue to buy standard ad offerings from our partners, we think Co-Lab provides a chance to create products that really stand out for our client‘s customers.”
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
