MAM
Razorfish launches Co-Lab to co-create products
MUMBAI: Razorfish, Publicis Groupe’s digital and technology agency, has launched Razorfish Co-Lab, a new property that will co-create products with media and platform partners on behalf of its clients.
The co-created products will intersect media, creative and technology aspects and will include operations, branded utility, platform ad experiences and campaign innovation.
Razorfish’s Margaret Czeisler has been appointed to oversee and drive partnership opportunities for Co-Lab and will report to Jeff Lanctot, the agency’s chief media officer.
Razorfish global CEO Bob Lord said, “We’ve long worked closely with our clients on next-generation storytelling through APIs, product manufacturing and evolutionary innovation. After experiencing such exponential growth in these areas, we realized we needed to formalize a transferable, scalable process that could span the varying nature of these opportunities, and this required the soup-to-nuts dedication of an entire practice as well as focused partnerships with key technology platform providers.”
Razorfish has prior experience in co-developing products for clients when it facilitated collaboration between a major airline and the Windows 8 platform. Additional partners include Facebook, LinkedIn, Twitter and Foursquare, among others.
Microsoft Advertising Yarn general manager Stephen Kim said, “We were thrilled to bring on Razorfish so early and work together in a co-ideation process to imagine what might be possible for in-app advertising on Windows 8. The concepts and thinking that Razorfish demonstrated is just the beginning of what is possible when we combine creativity and technology on Windows 8.”
LinkedIn global head of agency relationships Jon Williams said, “We’re thrilled to be a beta partner for Co-Lab. We are working together to help key clients understand how to really leverage the power of the LinkedIn professional graph. It makes sense for us to partner where we can scale innovative ideas across a broad portfolio of clients. Razorfish can provide access to creative expertise and a definitive process.”
“Given the tight alignment between media, creative and technology at Razorfish, we‘re an agency that is uniquely qualified to co-develop new products with our partners,” said Lord. “As the lines between these functions continue to converge, we’re thrilled to offer a concentrated team who can expedite and lead this process. While we will of course continue to buy standard ad offerings from our partners, we think Co-Lab provides a chance to create products that really stand out for our client‘s customers.”
MAM
Ad:tech honours 2026: Full list of winners announced
Expanded awards spotlight winners across 22 categories as industry doubles down on intelligent automation
NEW DELHI: Marketing’s tech elite took the spotlight as the ad:tech honours 2026 returned with a sharper focus on AI, data and immersive media, signalling how deeply technology now underpins brand strategy. Held at Yashobhoomi on March 17, the second edition drew industry leaders to celebrate innovation that is reshaping engagement and performance.
Presented with the International Advertising Association India chapter and new partner Huella, the awards expanded from 8 to 22 categories, tracking the rapid convergence of creativity, automation and analytics.
The winners’ list reads like a snapshot of marketing’s future. In affiliate and partner marketing, Lyxel & Flamingo – Boat and Paytm Ads – Giva took silver. Mobavenue Media Private Limited struck gold in AI-driven dynamic creative optimisation, alongside a silver for Laqshya Media Limited.
Creative AI collaboration saw Rediffusion Brand Solutions Private Limited win gold, with Saltinc Consulting Private Limited securing silver. Laqshya Media Limited continued its strong run, taking gold in AI conversation agents and adding multiple wins across categories, including silver in GenAI-led creative and both gold and silver in interactive DOOH campaigns for Tanishq and Tata Coffee.
Predictive AI honours went to Strong Metrics and Tyroo, both silver, while Orient Bell Limited picked up silver in immersive retail tech. In GenAI-led creative, Laqshya Media Limited, Salt – Kotak and Sumimoto each secured silver, reflecting the crowded race in generative creativity.
Publicis bagged silver in influencer management and gold in performance marketing, where it shared the stage with Arm Worldwide and The Trade Desk, both silver. Glad U Came Private Limited stood out with gold in influencer measurement and analytics.
Marketing automation saw CereOne Media Pvt. Ltd. and Globale Media win silver, while ADMOTT Private Limited claimed silver in OTT innovation.
Programmatic media categories highlighted the shift to advanced targeting and connected screens. Mobavenue Media Private Limited clinched gold in connected TV advertising, with Animmoov Digital Media Pvt Ltd – Asus and Lyxel and Flamingo taking silver. Cheggout Services Private Limited won silver in retail media advertising, while Paytm Ads – Versuni secured gold.
On social platforms, Vayner Media India took gold in community and UGC engagement, with Under 25 – Oppo winning silver. Segumento rounded off the list with silver in the innovation category.
Jaswant Singh, country managing director at ad:tech India, underscored the momentum, saying generative AI and data-driven decision-making are now central to marketing impact. Neena Dasgupta, IAA mancom member and chief executive and founder at The Salt Inc Consulting, added that the awards celebrate not just technology, but “the people, the creativity, and the relentless effort behind it.”
Backed by Comexposium Group, ad:tech New Delhi has long tracked digital disruption. Now, with the honours, it is rewarding those who are not just adapting to change but engineering it.
In an industry racing towards automation, the message from 2026 is unmistakable. The future of marketing will be written not just in ideas, but in algorithms.
