MAM
Razorfish India appoints Arnab Majumdar as biz development director
MUMBAI: Razorfish India is further strengthening its core team and has brought in Arnab Majumdar to head business development. While he will be based in Mumbai, his mandate is to lead business acquisitions and establish new business operations models across its offices in India.
Razorfish India CEO Charulata Ravi Kumar said, “We are constantly seeking highly curious people who have the energy and a razor sharp mind to persistently look for lateral solutions for the clients we partner. When I met Arnab, that’s just what I saw in him. He is able to cut through the many layers and get to the core of a business need. He will be a key member of our Business Transformation Advisory team that partners new clients to set them off on the digital path.”
Majumdar added, “I have admired Razorfish for the vision and ability to drive the next level of digital around the world. The opportunity to lead business growth for Razorfish in India and be part of the team that transforms business for some of the most prestigious brands is fantastic and I am excited to be part of this.”
Razorfish has a 500 strong team of specialized talent across creative, media and technology. The company is further strengthening its team and Majumdar’s appointment is a step towards that direction.
Majumdar, with his experience of over 12+ years in the media industry has experience across print, television and online channels. He has worked with companies like CNBC TV 18 and MTV.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
