MAM
Razorfish Global appoints Samih Fadli as chief intelligence officer
MUMBAI: Razorfish Global has appointed Samih Fadli to the newly created position of chief intelligence officer.
Based out of the company’s Seattle office, Fadli will report to Razorfish global chief executive officer Tom Adamski and will serve on the global leadership team.
“Data is the most critical ingredient for business transformation because it allows us to offer clients both human benefit and business impact,” said Adamski.
“Finding the right leader for this role has been one of my highest priorities, and I’m thrilled to welcome Samih to the Razorfish Global team. He brings more than 20 years of global leadership experience and an exceptional track record of managing large, integrated teams across ad tech, data mining and analysis, ecommerce, digital, media and Silicon Valley hi-tech organisations,” he added.
In his new role, Fadli will lead Razorfish Global’s Data Intelligence Practice and expand the organisation’s competitive advantage in Marketing Intelligence and Data Sciences, in areas such as Predictive Marketing and Data Visualisation, Audience Management, Advanced Segmentation and Real-Time Automation. He will also lead the global deployment of the NEXUS Operating System (OS), which integrates customer data and interactions across all major touch points at enterprise scale.
Additionally, Fadli will work closely with leadership across Publicis Sapient to drive innovative customer experience for clients across SapientNitro, Razorfish, Rosetta and DigitasLBi, and build on key collaborative partnerships with some of the world’s leading data technology companies, including Adobe, Microsoft, Google, Amazon Web Services, IBM, Oracle, SAP, and other data intelligence providers.
“Razorfish Global is a world-class brand, and I’m thrilled to join it at a time when Tom and the rest of the leadership team are making a major investment in data and intelligence and prioritizing them as critical to our future success,” said Fadli.
“I have long admired Razorfish as a leader in customer obsession and business transformation, and I think we have a clear competitive advantage through our ability to create world class experiences built on a better understanding of our clients’ customers,” he added.
Fadli joins Razorfish Global from Gravity4, where he led global engineering and programmatic capabilities across Demand Side Platform (DSP), real-time bidding (RTB) and AppCenter, and managed the integration of the Data Management Persona Store (DMP) capable of multi-channel aggregation of first- and third-party data, including ad exchanges such as AppNexus, FBX, Google DoubleClick.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
