Brands
Raymond weaves legacy and AI into centenary tribute
MUMBAI: When legacy met algorithm, the result was pure artistry. Celebrating a century of trust, craftsmanship and innovation, Raymond marked its 100th anniversary with a first-of-its-kind musical film powered entirely by generative AI. The 3.5-minute cinematic tribute blends technology and emotion to reimagine how heritage brands can tell their stories in the digital age.
The ambitious project, crafted by creative agency Marketing Mojito, began on August 16, 2025. From scripting and storyboarding to generating lifelike AI models, every frame was built from scratch. After 15 intense days of work, and several technical hurdles, the team delivered a film that seamlessly bridges Raymond’s rich past with its forward-looking spirit.
Raymond Group head of corporate communications Rohit Khanna said, “Our vision was to create more than a tribute, a living bridge between a century of legacy and the limitless future ahead. By harnessing AI, we brought heritage and innovation together in one evocative story.”
Echoing the thought, Marketing Mojito chief executive officer Rahul Arora added, “AI doesn’t replace human creativity; it amplifies it. Our goal was to fuse technology with emotion, and Raymond became the perfect canvas.”
Each frame of the film is a balance between precision and soul, AI as the brush, and emotion as the colour. Beyond marking a milestone, the project reflects Raymond’s enduring bond with generations of consumers and its readiness to evolve with the times.
In its centenary year, the brand that once dressed India in timeless elegance now dresses the future in innovation, proving that style, much like legacy, never goes out of fashion.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
