Brands
Raymond weaves legacy and AI into centenary tribute
MUMBAI: When legacy met algorithm, the result was pure artistry. Celebrating a century of trust, craftsmanship and innovation, Raymond marked its 100th anniversary with a first-of-its-kind musical film powered entirely by generative AI. The 3.5-minute cinematic tribute blends technology and emotion to reimagine how heritage brands can tell their stories in the digital age.
The ambitious project, crafted by creative agency Marketing Mojito, began on August 16, 2025. From scripting and storyboarding to generating lifelike AI models, every frame was built from scratch. After 15 intense days of work, and several technical hurdles, the team delivered a film that seamlessly bridges Raymond’s rich past with its forward-looking spirit.
Raymond Group head of corporate communications Rohit Khanna said, “Our vision was to create more than a tribute, a living bridge between a century of legacy and the limitless future ahead. By harnessing AI, we brought heritage and innovation together in one evocative story.”
Echoing the thought, Marketing Mojito chief executive officer Rahul Arora added, “AI doesn’t replace human creativity; it amplifies it. Our goal was to fuse technology with emotion, and Raymond became the perfect canvas.”
Each frame of the film is a balance between precision and soul, AI as the brush, and emotion as the colour. Beyond marking a milestone, the project reflects Raymond’s enduring bond with generations of consumers and its readiness to evolve with the times.
In its centenary year, the brand that once dressed India in timeless elegance now dresses the future in innovation, proving that style, much like legacy, never goes out of fashion.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
