MAM
Raymond rolls out ad campaign to ‘celebrate every day’
Mumbai: The Raymond Shop (TRS), the retail network of Raymond, has launched a new ad campaign titled ‘Celebrate Every Day’.
The campaign is an extension of the earlier promotion last year of walking in “with an idea” and walking “out with a wardrobe”. The aim is to encourage Raymond customers to treat every day as a special occasion and make their daily dressing ideas come alive with Raymond’s fabrics, apparel and other wardrobe solutions.
The company has rolled out a 40-sec TVC featuring model Asif Azim.
The film has been conceptualised by creative agency RK Swamy BBDO along with TRS marketing team. It is directed by Kunal Shivdasani while the production has been handled by Sanjeev Sharma of the production house Optimystix.
The television campaign will air across various genres of channels including English movies, English and Hindi news.
Raymond director-marketing and business development- retail Mrinmoy Mukherjee said, “The campaign reminds its audience that celebrations are not restricted to special occasions. While Raymond today partners its customers in all important moments like getting a promotion, meeting friends or just spending memorable moments with loved ones, the call to extend this celebration to everyday living has a very positive ring to it. And of course, the fact that TRS has ‘something for everyday’ is reiterated by this campaign thought.”
The new campaign highlights The Raymond Store’s offering of a complete wardrobe solution, in addition to specialised services like custom tailoring and made-to-measure and a wide range of accessories.
The TVC will be supported by an online and outdoor campaign. There will be a contest on Facebook page of the company aimed at increasing the engagement levels with fans.
Brands
Kaspersky and KidZania want Indian children to fight hackers before they hit their teens
Kaspersky and KidZania open a cyber investigation centre in Mumbai to teach children how to outsmart hackers
MUMBAI: India’s children are growing up online faster than anyone can protect them. Kaspersky, the global cybersecurity firm, is betting that the best way to fix that is to make six-year-olds feel like detectives.
The company has opened a Cyber Investigation Centre inside KidZania Mumbai at R City Mall, Ghatkopar, in what it is calling a first-of-its-kind cybersecurity role-play experience for children. Kids suit up in Kaspersky uniforms, sit down at dedicated workstations loaded with security software, and spend 20 minutes cracking simulated cases of phishing, identity theft and cyberbullying. Up to six children can play investigator at a time. Those who crack the case walk away with a personalised Kaspersky Cyber Investigator card — and a healthy suspicion of dodgy links.
The timing is not accidental. In India, 82.2 per cent of children have access to a mobile device by the age of 14. They use it to stream, game, chat and study. Most of them have never heard the word “phishing.”
“The earlier we equip children with the awareness and skills to navigate the digital world safely, the stronger our collective digital future becomes,” said Jaydeep Singh, general manager for India at Kaspersky. Tarandeep Singh Sekhon, chief business officer of KidZania India, put it more plainly: “Every parent today is thinking about how to prepare their child for a digital-first future.”
The partnership comes with commercial sweeteners. Visitors buying KidZania tickets get a complimentary two-month Kaspersky trial subscription. Annual pass holders get a full year’s subscription thrown in. Discount vouchers go out at the exit gates.
The launch ceremony leaned into KidZania’s theatrical DNA — a diya lighting, a dance performance, a key handover, a parade through the miniature city, and a ribbon-cutting at the new centre.
Cybercriminals, it turns out, do not discriminate by age. Kaspersky and KidZania are hoping that neither will the next generation of people trying to stop them.
