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Raymond Lifestyle unveils ‘Homecoming’ in ‘The Complete Man’ series
New ad film celebrates modern fatherhood with emotional presence, rolls out on OTT, cinemas and OOH.
MUMBAI: Raymond just reminded every dad that the real suit of armour isn’t wool, it’s choosing family over the next email ping. Raymond Lifestyle has launched the latest chapter in its iconic “The Complete Man” campaign with a heartfelt ad film titled “Homecoming”, spotlighting the shift from the always-busy provider to an emotionally present, empathetic father. The creative captures a man returning home after a long day, still tethered to work, but making one decisive choice: he disconnects, steps away from his phone, and dives wholeheartedly into his children’s game spreading warmth and cheer that money can’t buy.
The film gently reframes modern masculinity, showing that true completeness lies not just in professional success but in knowing when to pause and for whom. It taps into the quiet luxury of time in an era of endless notifications and shrinking attention spans.
The campaign debuts during the final 10 matches of the T20 World Cup on JioHotstar, capturing peak national viewership, before transitioning to a massive theatrical rollout across 1,300 plus cinema screens nationwide. The push is timed with anticipated blockbuster releases Toxic (19 March) and Dhurandhar 2 (8 March), supported by high-frequency digital CTV ads and close to 100 outdoor sites for sustained visibility.
Raymond Lifestyle Ltd, CEO Satyaki Ghosh said, “In India, the notion of being a man is undergoing a profound shift and ‘The Complete Man’ campaigns have always held a mirror to the changing norms within society. Our latest ad film is an ode to simple gestures that showcase the affectionate dimension of his personality.”
In a world racing against notifications, Raymond’s latest creative quietly asks, when the day ends, who really wins the inbox or the people waiting at home? With warmth, humour and emotional precision, “Homecoming” answers that question in a way that lingers long after the credits roll.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
