MAM
Raymond launches Ecovera in collaboration with Reliance Industries
MUMBAI: Raymond Group, India’s leading fashion and textile manufacturer and retailer, has unveiled the eco-friendly Ecovera – a range of fabrics manufactured by using R|Elan™, the latest technology from Reliance Industries Ltd (RIL).
The Ecovera range will soon hit 1500 stores across 700 cities. It is made from R|Elan™ GreenGold, the greenest fibre in the world. R|Elan™ GreenGold is made by recycling post- consumer waste PET bottles, using bio-fuels and energy-efficient processes.
Raymond’s Ecovera, powered by RIL’s R|Elan™, will redeem almost 1 million PET bottles from landfills. It’s a testimony to both RIL and Raymond’s commitment to saving the Earth.
Speaking on the joint development of the sustainable range, Mr Sudhanshu Pokhriyal, President, Textiles, Raymond Ltd. said, “We as an organisation are known for innovations in manufacturing top quality fabrics using both natural and man-made fibres. In our endeavour to create eco-friendly, sustainable fabrics, R|Elan™ GreenGold is a perfect choice to produce fabrics that have multiple qualities with superior handle and lustre. The use of R|Elan™ GreenGold is also a step towards achieving our goal of making our organisation sustainable and environment-friendly.”
Raymond is one of the largest vertically and horizontally integrated manufacturers of worsted suiting fabrics in the world. It commands a dominant market share of over 60 per cent in the worsted suiting fabrics space in India. Throughout its history, Raymond’s motto has been: ‘Dressing the modern man right’.
Drawing from Reliance’s extensive R&D and vast expertise in fibres, R | Elan™ is a portfolio of innovative fabrics that does more. R Elan™ GreenGold is a new-age technology from RIL with globally supreme eco-credentials and specially engineered to fulfil consumer requirement for sustainable fashion. GreenGold is one of the eco-friendliest raw materials for the fashion industry and is supporting major brands achieve their environmental commitments.
According to Mr Gunjan Sharma, CMO – Polyester Business, RIL, “We are proud to be associated with Raymond. It provides us with an opportunity to do our bit for the environment. R|Elan™ GreenGold enables and equips Raymond to create an innovative and fashionable fabric with an added dose of sustainability.”
RIL’s petrochemicals business is committed to adhering to the concept of circular economy, recycling and waste reduction. Its aim is to make Indian textile and fashion industry a leader in practising these concepts. Thus, R|Elan™ products will provide consumers next generation fabrics that are in line with the latest fashion trends while also fulfilling their lifestyle needs. RIL’s efforts will give consumers the assurance that if there is R|Elan™ on the outside, there is something special on the inside.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
