Brands
Ravichandran Ashwin turns brand ambassador for CavinKare
MUMBAI: Indian right–arm off break spinner Ravichandran Ashwin has been roped in as a brand ambassador by CavinKare for its diary
division Cavin’s Milkshakes.
The cricketer will also endorse the entire range of Cavin’s dairy products.
The tagline of the product will be ‘So tasty, so healthy’.
Speaking on the association, CavinKare joint managing director T.D. Mohan said, “We are extremely glad to have Ravichandran Ashwin represent Cavin’s Milkshake. He personifies the brand, its core values and we have recognized a great synergy between him and our brand. The ideal blend of energy and spirit makes Ashwin the right choice of being the face for Cavin’s Milkshakes.”
“Mothers today have immense trust in Cavin’s range of products. Mother’s would love a product like Cavin’s Milkshakes as it is both healthy and tasty. Thus it is a win-win situation for both the mother and her family”, added Mohan.
Talking about the product Ashwin said, “Within a short period of time, Cavin’s Milkshakes have become an immediate hit amongst many including me! It is extremely refreshing and energising especially after a tiring game in the hot sun and the good thing is, it is being made from milk which is healthy. I am so happy to be endorsing a brand I enjoy and like very much and I look forward to an exciting association with Cavin’s.”
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
