MAM
Ravi Kumar elevated to a new role at AdLift
MUMBAI: AdLift, a global digital marketing agency with offices in the US and in India has announced this year’s key elevation in its senior leadership team. The agency has promoted Ravi Kumar to Vice President, Business Development & Marketing. Based in India, he will report to Prashant Puri, CEO & Co-Founder, AdLift.
“Ravi’s zeal and ardour to grow AdLift is invigorating. His commitment to drive strategies and achieve business objectives for our clients is unmatched,” said Prashant Puri. “We look forward to Ravi’s continued contribution to AdLift’s success.”
A recognized thought-leader in the industry, Ravi has spoken at well-reputed conferences in digital marketing industry like IAMAI, Inkspell (DoD & MCube), COINS, iMedia, ad:tech etc. Recently, he was awarded the Top 50 most influential digital marketing leaders of 2017 by World Marketing Congress.
Commenting on the appointment, Ravi Kumar, said, “I am very pleased to be appointed VP, Business Development and Marketing at AdLift. I look forward to working closely with our brands in delivering and achieving their business ambitions.”
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
