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Ravi Kiran promoted to Starcom South Asia CEO; Nayyar, Porwal also elevated
MUMBAI: Starcom Mediavest Group today announced promotions for three key individuals in its Indian operations. With immediate effect, Starcom India West/South MD Ravi Kiran, will move up to CEO of Starcom South Asia – which covers India, Pakistan, Sri Lanka, Bangladesh and Nepal.
Starcom Delhi executive director Anita Nayyar moves up to managing director, India – North. Also Starcom general manager Manish Porwal moves up to executive director, India – West.
In order to preserve the dual management structure which was put in place in February 2003, and has driven some spectacular success, Starcom India will continue to have sub regions reporting in to Kiran.
What this means is that the Bangalore and Chennai office heads will be directly reporting in to Kiran. Additionally, the diversified units — Starcom IP, Starcom Entertainment, Relay and Star Sight — will continue to report directly to Kiran.
“While Starcom currently has operations only in India, there is a lot of interest from potential partners in the region and putting Ravi in charge ensures we have someone to drive our growth across these markets. We expect to have operations in Sri Lanka and Pakistan by early 2006 and Ravi will need to provide a centre for training, systems, tools and other resources out of India. Also, there are opportunities which require a unified perspective across all of our resources in India which Ravi will now be in a position to pursue,” said Starcom Mediavest Group Asia CEO D Sriram.
“I’m particularly pleased that the three individuals we are promoting today have all been with us now for over two years – Ravi in particular for seven. Continuity in senior management allows us the opportunity to grow and develop our structure around the same people who’ve proven their ability to drive success,” added Sriram.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
