MAM
Ravi Kiran kicks off new startup with 3 partners
MUMBAI: Four former corporate leaders – Ravi Kiran (Starcom MediaVest Group former CEO-South East & South Asia), Suhail Kazmi (Yes Bank former President – retail banking and wealth management), Sanjay Barkataki (Publicis Groupe Media former India CFO) and Subodh Srivastav (Idea Cellular and MTS former COO) – today announced a new startup focused on businesses in tier -II and tier – III towns.
All four opted out of their respective corporate leadership positions between February and December 2010 and founded the venture in July 2011.
The growth advisory company, named Friends of Ambition, will work closely with ambitious enterprises and guide them to achieve their growth goals over a three to five year period, the company said in a statement. The company reckons an addressable market of 51,000 firms in sixty-two identified towns.
“It is our belief that businesses in Middle India have a real opportunity to drive the next few decades of dramatic growth in economic value and societal impact. We are strongly inspired by their aspirations, which have risen manifold over the years. At the same time, we have observed a palpable feeling of helplessness and growing frustration,” Kiran said.
Kazmi added, “The frustration arises mostly out of a real access gap that exists today between Middle India and Metro India, which forces most business owners to scale down their ambitions. They feel an acute deficit in access to talent, managerial and functional expertise and private capital, which is available more easily to enterprises in the big cities.”
The company said that this “Access Gap”, the company will attempt to bridge, in its endeavor to nurture and fuel the dreams of ambitious enterprises. Besides providing a very active, hands-on advisory service and helping implement decisions and strategy, the company will also provide its clients with a growth ecosystem, built on a powerful network of partners under the umbrella of ‘Allies of Ambitionsm‘. The Allies Of Ambition network will consist of several firms across nine chosen functional domains – from legal, technology, human resource, tax consulting & audit and talent recruitment to marketing research, digital marketing, advertising and financial capital.
Srivastav added, “Our allies are an integral part of our value delivery model. We believe their expertise, combined with our guidance, and real world experience in scaling businesses, will work powerfully for our clients. This is classic gestalt effect – the whole being bigger than the sum of parts.”
Friends of Ambition said in the statement that the company believes that the traditional tag of SME that is put on an ambitious business is inappropriate and probably anachronistic.
Barkataki said, “We reject the tag of SME. That phrase, no matter how popular and easy-on-tongue, insults ambition, rather than respecting it. We describe our client segment as REMI – Rising Enterprises of Middle India, a phrase we find significantly more aspirational and dignified.”
Friends of Ambition is currently engaged with three clients and eleven alliance partners.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
