MAM
Rasna founder Areez Pirojshaw Khambatta dies at 85
Mumbai: Rasna Group founder & chairman Areez Khambatta Benevolent Trust and Rasna Foundation chairman Areez Khambatta Benevolent Trust and Rasna Foundation Areez Pirojshaw Khambatta passed away on Saturday, a statement from the group said.
Khambatta, who was also the former chairman of the World Alliance of Parsi Irani Zarthostis (WAPIZ), past president of Ahmedabad Parsi Panchayat, and vice president of the Federation of Parsi Zoroastrian Anjumans of India, passed away at the age of 85.
Khambatta has contributed immensely to Indian industry, business, and most importantly, societal development through social service as the commandant of Ahmedabad Home Guards & Civil Defense for 20 years. His efforts in entrepreneurship development and societal services have been recognised with a lot of awards, to name a few: He was awarded the Home Guard and Civil Defense Medals as well as the Paschimi Star, Samarseva, and Sangram Medals. He was also honoured with the National Citizen’s Award for outstanding contribution in the field of commerce by the former president, Dr. Shankar Dayal Sharma. The finance ministry awarded Khambatta the Samman Patra for his contribution to the national exchequer as the highest tax payer in Gujarat. He was felicitated by the Ahmedabad Parsi Panchayat and was chosen as the first “Outstanding Parsi of Ahmedabad.”
Khambatta’s “Rasna” brand today quenches the thirst of millions of Indians at an affordable price of hardly Re 1.00 with fruits, vitamins, and nutrients. Also, through his industrious efforts, thousands of jobs are generated directly and indirectly across India, and with his developing fruit-based products, millions of farmers have gotten better value for their crops across the country.
Rasna is a true example of the “Make In India” brand, available in millions of homes in India and across 60 countries around the world, and has always been a market leader in a segment dominated by MNCs.
Under his chairmanship and guidance, the Trust and Foundations have been involved in various projects to do with health care, education, scholarship, etc., from which thousands of people have benefited.
Khambatta leaves behind a legacy for his wife Persis, children Piruz, Delna, Ruzan, and daughter-in-law Binaisha, and grandchildren Arzeen, Arzad, Avan, Areez, Firoza, and Arnavaz to follow.
MAM
Joy Personal Care rolls out Ubtan Face Wash TVC with Shah Rukh Khan
New film pairs star power with simple skincare pitch for summer glow
MUMBAI: Joy Personal Care has unveiled a new television commercial for its Ubtan Face Wash, bringing together Shah Rukh Khan and Sanya Malhotra in a light-hearted campaign aimed at simplifying everyday skincare choices.
The film, which marks the product’s television debut, is set in a retail environment where Malhotra is seen navigating a shelf full of options before Khan steps in with his trademark charm to offer a fuss-free solution. The narrative leans on humour and relatability, turning a routine purchase into a playful exchange.
At its core, the campaign promotes the brand’s ubtan-based formulation, which blends traditional ingredients such as turmeric, saffron and sandalwood to address common summer concerns like tanning and dullness. The messaging keeps things simple, positioning the product as an easy addition to daily routines rather than a complicated skincare step.
RSH Global co-founder and chairman Sunil Agarwal said, “As summer sets in and exposure to sun and heat intensifies, skincare concerns like tan and dullness become more pronounced. Consumers today are looking for solutions that deliver visible results while remaining easy to incorporate into daily routines.”
Echoing the consumer-first approach, RSH Global chief marketing officer Poulomi Roy said, “Through this campaign, we have brought that insight to life in a simple and engaging way, showing how Joy Ubtan Face Wash makes traditional skincare easy and effective. Shah Rukh Khan and Sanya Malhotra add relatability and charm, helping the product connect more strongly with audiences.”
Sharing his experience, Shah Rukh Khan said the campaign stood out for its simplicity and everyday appeal, while Sanya Malhotra highlighted the natural chemistry and playful tone of the shoot.
The campaign will be amplified across television, digital and social platforms, signalling a wider push as the brand looks to strengthen its position in the competitive face wash segment.
Part of RSH Global, Joy Personal Care continues to build visibility through celebrity-led campaigns and sports partnerships, including associations with Kolkata Knight Riders, Delhi Capitals and Gujarat Giants.
With familiar faces, a breezy storyline and a focus on everyday concerns, the latest campaign keeps things straightforward. In a crowded skincare aisle, sometimes the easiest answer is also the most effective one.
