MAM
Rashmi Shetty launches Cohort Communicationz to redefine PR & branding
MUMBAI: The world of communications just got a new player, and this one means business.
Rashmi Shetty, a communications industry heavyweight with over two decades of experience, has officially launched Cohort Communicationz, a full-service agency dedicated to public relations, digital & influencer marketing, media buying, and content writing. More than just a PR firm, Cohort Communicationz is set to be the matchmaker between brands, influencers, and audiences who share common values and aspirations.
As founder & CEO, Shetty aims to bridge the ever-widening gap between corporate and personal branding. Whether it’s a startup looking to make noise or a seasoned executive wanting to build a strong personal brand, Cohort Communicationz promises to deliver tailored, result-driven strategies that go beyond visibility and foster meaningful connections.
If experience could be bottled and sold, Shetty would have a bestseller. Her career spans leadership roles at top agencies and corporations, including co-founding Storytellers 101, serving as senior account director at Edelman India, and handling PR & internal communications for Maharashtra and Goa circle at Bharti Airtel. This extensive expertise allows her to craft integrated communication strategies that make an impact where it matters most.
“Cohort Communicationz is born out of the vision to bridge the gap between brands, businesses, individuals, and the audiences they need to connect with,” said Shetty. “In today’s crowded digital and media landscape, it’s not just about visibility—it’s about relevance, authenticity, and engagement. That’s where we come in.”
What sets Cohort Communicationz apart? Cohort Communicationz is a 360-degree brand powerhouse. By leveraging digital innovation, influencer partnerships, and compelling storytelling, the agency aims to redefine the way brands and individuals engage with their audiences. Whether it’s CXOs, founders, professionals, or businesses, the goal remains the same: build credibility, create influence, and drive growth through strategic, high-impact communication.
The agency will offer both personal and business PR services, ensuring that every client’s unique story gets the attention it deserves. Expect thoughtful narratives, compelling campaigns, and digital-first strategies designed to cut through the noise and make an impact.
For those looking to take their brand to the next level, Cohort Communicationz is now officially open for business.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
