MAM
Rashii Prabhakar joins Pixis as national agency lead
Mumbai: Pixis, a California-based technology company that provides contextual codeless AI infrastructure for demand generation and marketing optimisation has announced the appointment of Rashii Prabhakar as national agency lead in India.
In this role, she will spearhead tech adoption and partnerships between Pixis and mar-ad agencies to help them deploy AI across their client-base. “Rashii will work closely with the media and digital marketing agencies ecosystem in India and help implement AI infrastructure and fast track business growth across agency client portfolios,” said the statement.
Rashii is armed with 16 years of experience in leadership roles across some of the top global entertainment giants including the likes of Star, Walt Disney, Viacom18 and Triller.
“Marketing is evolving dizzyingly fast, and continually. Agencies, who at any given point handle dozens of client accounts, find themselves constantly on their toes trying to provide maximum marketing returns to clients. And because agencies are so crucial to their client’s growth, it’s imperative to ensure they have the best tech onboard,” commented Pixis Europe & APAC CEO Neel Pandya. “This is precisely where Rashii will be adding enormous value to the agency ecosystem in India, as she will be leading efforts to facilitate the adoption of AI in agencies. It’s with great pleasure that I welcome her to Pixis, and wish her great success in her mission.”
Rashii aspires to build fortified and sustainable relationships with agencies in order to proliferate the nuances of technology-infused marketing in the cookieless web world today. Commenting on her new role at Pixis, she said, “Having worked closely with agencies before, I’m aware of the amount of stress, chaos and preparation that goes into growing every client account. And I truly look forward to partnering with agency professionals to help them implement a robust AI infrastructure that will profoundly assist them in doing what they already do quite excellently.”
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
