MAM
Rasayanam expands its wings in the retail market with Apna Chemist
Mumbai: Wellness brand Rasayanam is entering the retail market, starting with Apna Chemist, a medicine delivery company under Parsa Group, Genitech NSAN Pharmaceutical Pvt Ltd. This expansion is poised to not only enhance accessibility but also introduce a commitment to fast and reliable delivery through Apna Chemist outlets.
Rasayanam, a stalwart in the realm of holistic well-being, is known for crafting Ayurvedic formulations backed and proven by modern science. Now, individuals seeking natural and holistic wellness solutions can experience the added convenience of fast delivery, ensuring that Rasayanam’s products reach them swiftly through Apna Chemist outlets on the same day.
The expansion underscores the importance of authenticity and efficacy in holistic health solutions. Rasayanam’s commitment to creating formulations prioritising purity and effectiveness aligns seamlessly with Apna Chemist’s dedication to providing high-quality healthcare products quickly. This collaboration extends beyond transactions; it empowers consumers to make informed and health-conscious choices with the added assurance of prompt delivery.
“We are happy to share the news that Rasayanam is expanding its wings to the retail segments, beginning with Apna Chemist. Our customers should get their beloved products at the earliest. Whilst we are taking steps to enhance the same-day delivery experience, we decided to make it a minute delivery experience by expanding in the retail market.” Rasayanam founder Ayush Aggarwal
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
