MAM
RAPP India appoints Lowe’s Kabir Ahmed as group director
MUMBAI: DDB Mudra Group’s agency RAPP India has appointed Kabir Ahmed as group director- brand communication.
Ahmed joins RAPP India from Lowe, Mumbai where he was brand services director.
At RAPP India, Ahmed will be managing clients across the agency’s portfolio and report to RAPP India president Venkat Mallik.
Ahmed said, “For me, it was to look at doing something different in advertising. At RAPP India, the true sense of 360 degree, including the digital exercise on a brand, approach to marketing communications and the sheer magnitude of work done for its clients excited me. I look forward to add value to these processes.”
Mallik added, “RAPP India is going through its next phase of growth with a number of new business wins and a truly fabulous array of clients and spread of work. In a typical workday our life moves from a digital assignment to one involving Data and consumer engagement and then to a classical brand-building task. It’s a truly exciting period of time when we need people with deep passion for the communications business supported with a high level of energy and versatility. Kabir brings in just the right blend of enthusiasm and experience for the period ahead.”
Backed with an experience of over nine years, Ahmed has worked for both, brand communication and creative execution for clients across agencies like Percept/H, DDB Mudra, Chennai, and Art Advertising, Mumbai.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
