MAM
Ram Kapoor continuous to be most loved character on Hindi GECs
Mumbai: Ram Kapoor, who is playing the lead role in Sony Entertainment Television‘s Bade Achhe Lagte Hain, continues to be the No. 1 favourite character among Hindi GEC viewers, according to the 11th edition of Characters India Loves (CIL) study.
CIL is the quarterly study, conducted by Ormax Media, the media research and consulting firm.
Bade Achhe Lagte Hain had launched last year in May and Kapoor entered the CIL charts its July-August 2011 track (edition eight) at rank No 5. Sakshi Tanwar (his co-star) entered at the No 10 rank. Kapoor is in the first position since CIL nine, while Tanwar ranks No 4 in this track.
The favourite non-fiction show characters are Kapil Sharma (Comedy Circus), Raghu and Rannvijay (MTV Roadies) at rank No. 1, 2 and 3 respectively.
The track was conducted among 3000+ respondents of 15-44 years age group in six cities – Mumbai, Delhi, Ahmedabad, Lucknow, Indore and Jalandhar.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
