MAM
Rajul Kulshreshta tipped to replace Sai Nagesh at GroupM
MUMBAI: Rajul Kulshreshta, formerly director international sales CNBC Asia, is being tipped to replace Sai Nagesh, head of the LG business at GroupM, who has just put in his papers.
Kulshresthta has been out of India these last few years, first in Indonesia and then based in Singapore with CNBC. Before, his Indonesia stint, Kulshresthta was with McCann-Erickson.
When queried about the reported developments, Andre Nair, CEO of MindShare South Asia and CEO of GroupM India, offered no comment.
Meanwhile, Nagesh, who was only given charge of the LG account on 29 March, is reportedly serving his notice period. Before being asked to head the LG account, Nagesh was director, marketing and corporate affairs GroupM.
At the time of filing this report, indiantelevision.com had no information about the the media planning veteran’s next port of call.
Brands
Thermocool brings cool factor to Vande Bharat and Anand Vihar
Home appliance giant makes a splash with train and station branding campaign
NEW DELHI: Thermocool Home Appliances Ltd is turning heads and catching eyes with a unique branding push on the Vande Bharat Express running between New Delhi and Katra, alongside a striking presence at Anand Vihar Railway Station.
By pairing its name with India’s fastest and most stylish train, Thermocool is sending a clear message: innovation, comfort, and reliability are at the heart of its brand. The Vande Bharat Express, celebrated for its speed and sleek design, mirrors the qualities Thermocool promises in every home appliance. Meanwhile, the eye-catching displays at Anand Vihar station connect with thousands of daily commuters and tourists, making the brand impossible to miss.
Thermocool director of operations Tushar Gupta said, “Innovation, comfort, and customer focus have always driven Thermocool. Our collaboration with Vande Bharat Express and Anand Vihar gives us a fantastic stage to share this message with millions of Indians.”
Founded by Rajeev Kumar Gupta, Thermocool champions quality and trust, with Hindi cinema star Saif Ali Khan adding charisma as the brand ambassador. His pan-India appeal perfectly captures Thermocool’s vision of modern, aspirational living.
Thermocool director of sales & marketing Tanuj Gupta added, “Teaming up with one of India’s most iconic train services lets us showcase Thermocool to a wide audience. With Saif Ali Khan on board, we are confident this campaign will strengthen our presence in both urban and rural markets, reminding everyone that Thermocool means quality, innovation, and reliability.”
The campaign blends high-profile branding, influencer engagement, and experiential marketing, ensuring travellers notice and remember the Thermocool experience. From speeding trains to busy railway platforms, the brand is reaching consumers where they move, proving that keeping cool is always in style.
